Buoyed by visible signs of recovery, the automotive industry remains resilient during the COVID-19 pandemic…
Author: A.J. Hecht
A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.
Dee Zee’s Jeep & Overland Product Overview is On Demand – Watch Now
Join Dee Zee for a walkthrough of our Jeep & Overland accessory lineup. We’ll cover product features, hold a live Q&A and give away great prizes, including a JL/JT roof rack, portable fire pit, Grizzly Cooler and swag…
Featured Product: Restoration Shop Insurance
Car restoration and building is expensive and tricky. But insuring your business against loss need not be. Grundy offers legendary protection for collector cars to the shops that restore and build them…
Ep. 6 – Special Guest Ringbrothers Talk Builds
Jim and Mike Ring discuss the build they planned for SEMA, setting customer expectations, plus other challenging and unusual projects the brothers have tackled.
Featured Product: CRC Parts Cleaner & Degreaser Pro Series
CRC Parts Cleaner & Degreaser Pro Series gets parts clean up to 14-times faster than other multi-use automotive parts cleaners and degreasers. Features advanced cleaning technology that destroys grease, varnish and oil…
Upgraded Driveshafts Keep Jeeps on the Trail
The OE Jeep driveshaft wasn’t designed for the increased torque demands from bigger tires, or the added length demands of lift kits. You can prevent trailside frustration with recommendations for driveshaft upgrades…
Operating a Garage When It’s Not ‘Business As Usual’
A guide for understanding, assessing and controlling the risks of COVID-19 in the workplace…
Ep. 5 – How to Grow Your Aftermarket Business with Digital Marketing
Pete Peterson, CEO of Dealers United, breaks down the steps toward effective digital marketing, from your website to Google and social media, all with the goal of building business and expanding your reach. For a free evaluation, visit the link for the audit, click “File”, and then scroll down to “Download.” A sample filled-out form… Continue reading Ep. 5 – How to Grow Your Aftermarket Business with Digital Marketing
Worksport Launches Website for Solar-Powered Tonneau Cover
Worksport has launched a new website for the TerraVis, its new tonneau cover system with solar power integration, the company announced. The site, www.GoTerraVis.com, is now home to publicly available information on the TerraVis system: a platform designed for solar power integration for pickups. The website launch marks the first release of design and application-related… Continue reading Worksport Launches Website for Solar-Powered Tonneau Cover
Ep. 4 – Restoring Vehicles and Managing Customer Expectations
Marc Sharp, owner of Sharpy’s Rod & Custom, joins us in studio to discuss the nuances of rebuilding and restoring vehicles. He also delves into managing customer expectations when it comes to the timing on completing jobs and warranties.
Ep. 3 – Shop vs. Shop: Debating Business Growth Strategies
Josh Poulson, principal of Auto Additions, Columbus, Ohio, and Jared Cohen, CEO of Auto Action Group in New York and New Jersey, debate business growth strategies. One’s a little bit country; the other is a little bit rock n’ roll. Listen to find out which is which, and which strategies fit your business best.
Ep. 2 – Trends Affecting the Automotive Aftermarket with Jhan Dolphin
Jhan Dolphin discusses some of the cutting-edge work being done at Prefix, a company that builds concept vehicles among other high-end services. We also discuss ways you can work on your business to help ensure future growth.
Jeep JL Platform Provides Design Challenges in the Automotive Aftermarket
The new JL platform from Jeep quickly became one of the most significant introductions from carmakers in years. Like every other Jeep platform, opportunities for aftermarket manufacturers to modify, lift and design came quickly after the introduction. For aftermarket drivetrain engineers, working on the new Jeep JL platform provided design challenges when it came to… Continue reading Jeep JL Platform Provides Design Challenges in the Automotive Aftermarket
Ep. 1 – Talking Style Guides with Theresa Contreras and Sara Morosan
The premiere episode of In Gear with THE SHOP features Theresa Contreras and Sara Morosan, sisters who run LGE-CTS Motorsports, a full-service truck and off-road shop in San Dimas, California. Find out about the processes they’ve put together to elevate their brand, streamline production, and make their super-busy schedules manageable. They also discuss how their… Continue reading Ep. 1 – Talking Style Guides with Theresa Contreras and Sara Morosan
SEMA Study Demonstrates ADAS Compliance of Aftermarket-Modified Vehicles
The Specialty Equipment Market Association (SEMA), along with several automotive aftermarket companies, ADAS technology service providers and test facilities, have successfully completed ADAS testing of an aftermarket-modified 2020 model year pickup truck proving that it meets all functional and regulatory safety compliance standards, OEM warranty requirements and insurance eligibility specifications. Today, more than 60 million… Continue reading SEMA Study Demonstrates ADAS Compliance of Aftermarket-Modified Vehicles