Gateway Bronco specializes in restoring and building high-end resto-mod Ford Broncos. Founder Seth Burgett discusses how his engineering background in the aerospace, medical, and consumer electronic industries translates to Gateway Bronco’s assembly processes, as well as its hiring and retention practices that help ensure a flawless product for its customers.
Author: A.J. Hecht
A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.
Featured Product: The NEW Air Lift ProSeries
The air spring system with premium features. Designed specifically for dealers and installers. The NEW Air Lift ProSeries offers an opportunity for local shops to compete against the growing e-commerce market…
Featured Product: Allstar Performance Remote Oil Filter Mount Kit
Machined billet aluminum mount for relocating an oil filter. Top-mounted -12 ORB ports for easy connection and hose routing and a 1/8-inch NPT pressure port. Kit includes oil filter thread adapters…
Featured Product: In-Person SEMA Show is Off, SEMA360 is On
SEMA360 is a very robust and highly interactive online business platform complete with live connections to manufacturers, education seminar presenters, activities, industry legends and celebrities…
Featured Product: Rugged Ridge LED Daytime Running Light (DRL) Chop Bracket
Create more clearance and a stylish look with the Rugged Ridge DRL Chop Bracket. Modifying JL flares for off-road is easy and the look of the Rugged Ridge Fender Chop Brackets is nothing short of heroic…
Exploring New Heights
A guide for identifying the ideal suspension setup for your customer’s needs…
Featured Product: MAHLE Motorsports Hemi 5.7L Dome PowerPak Plus Piston Kit
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Ep. 8 – Replicating History’s Finest Sportscars at Superformance
Lance Stander, CEO of Superformance, offers insight into the re-creation of one of the most famous muscle cars of the 1960s, the Shelby Cobra, made even more popular by the film Ford v Ferrari. Stander discusses Superformance’s role in the film, and how the builder stays true to the original while incorporating modern technology.
Featured Product: A.R.E. CX Classic for the Jeep Gladiator
The A.R.E. CX Classic is the first aftermarket fiberglass truck cap available for the 2020 Jeep Gladiator and comes standard with a host of premium features…
Dee Zee’s Online Truck Event is On-Demand—Watch Now
Join Dee Zee for a walkthrough of its core product line on a full-size truck. They’ll cover the full gamut of product options, hold a live Q&A and give away some prizes to get the products in your hands…
Featured Product: The VDOG — Variable Angle Gear
Engineered to solve difficult steering linkage situations, the VDOG can be mounted virtually anywhere inside a vehicle. Ideal for Cab-Overs, T-Buckets, and specialty builds with big motors and tight firewall clearance.
Left Brain vs. Right Brain: Synchrony Consumer Study Probes Brand Loyalty
Emotional factors like honesty, transparency and reliability can go a long way toward building customer loyalty…
Featured Product: Compustar PRO T13 Remote Starter & Alarm
The Compustar PRO T13 is the industry’s most powerful remote start and security system! This system features a brand new two-way LCD remote with up to 3 miles of range and proximity-unlocking capabilities…
Ep. 7 – Profiting from Packages with Dino Perfetti
Dino Perfetti, national sales manager of Automotive Concepts in Minneapolis, and Chair of SEMA’s PRO Council, talks profitable automotive accessory packages, attracting attention and driving sales at car shows, the PRO Cup Challenge, and more in this illuminating episode.
Life After COVID in the Automotive Aftermarket
In a post-COVID world, connecting your shop with an online community of retail consumers has never been more important…