Take a virtual tour of the John Force Racing shop, which includes paint and chassis shops, a museum and more…
Author: A.J. Hecht
A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.
Cobra Experience Museum to Celebrate Shelby Anniversary with Cobra Gathering
The Cobra Experience will celebrate Shelby American’s 60th anniversary with the year’s largest display of Shelby Cobras in the U.S., as well as other classic Ford vehicles, on Saturday, June 4 for its 8th Annual Cobra Day in Martinez, California, the museum announced. Free to all spectators, the event will also include the announcement of… Continue reading Cobra Experience Museum to Celebrate Shelby Anniversary with Cobra Gathering
ACAT Global Partners with ASCCA
The Automotive Service Councils of California (ASCCA) has formed a new corporate partnership with ACAT Global Inc., the company announced. “Our American-made metallic substrate catalytic converters meet both federal and California emission requirements yet cost much less than those currently on the market,” said Joe Moch, CEO of ACAT Global. “A local shop can easily… Continue reading ACAT Global Partners with ASCCA
Why Ignoring Your Customer Journey is Costing You Money
On the surface, you might think that you’re giving prospects all the attention they need to make a purchase, enquire about your products and services, and contact you in relation to a project or purchase of a product. But a lot of things go into a customer journey, and if you ignore or neglect any… Continue reading Why Ignoring Your Customer Journey is Costing You Money
Porsche Invests in Rimac
Porsche has invested in Rimac, the Croation automotive technology group, by participating in a Series D funding round, the German automaker announced. The total volume of the round is $536 million, with Porsche investing an eight-figure sum, the company said. “We’re delighted that Rimac has gained prominent new investors, and we are optimistic about the… Continue reading Porsche Invests in Rimac
New MSHFA Exhibit Chronicles the History of Racing Flags
Included in the new exhibit is a set of flags believed to have been used at the first Daytona 500 in 1959…
SRO America to Sanction Toyota GR Cup
SRO America will sanction Toyota’s new single make racing series, the GR Cup, the organization revealed. Announced earlier this spring, the GR Cup will host 14 events at seven circuits across the United States and feature a modified GR86, the automaker said. The stock GR86 will be modified for GR Cup competition at TRD’s new… Continue reading SRO America to Sanction Toyota GR Cup
New Study Reveals Cars Americans Crash Most
The Chevrolet Tahoe is the car which is most likely to be involved in a dangerous crash, a new study revealed. The study, conducted by Dolman Law, compared the number of models involved in fatal crashes throughout the United States in 2020 with how many of each model was sold from 2005 to 2020 to… Continue reading New Study Reveals Cars Americans Crash Most
New Competition Partner Brings 3D Printed Production Parts to NASCAR
Stratasys partnered with the sanctioning body to 3D print a windshield air cockpit ventilation unit for the NASCAR Next Gen car…
Toyota Unveils Outdoor-Focused RAV4 Woodland Edition
Standard features include a TRD-tuned suspension, roof rack cross bars, bronze wheels, a 120V inverter and more…
Meyer Distributing Opens South Carolina Cross-Dock
Meyer Distributing has opened a new location in Columbia, South Carolina, the parts distributor announced. The cross-dock will have a direct, next-day feed from Meyer’s Jasper, Indiana facility, the company said. “The South Carolina coast will see nice improvements in delivery service times and consistency,” said Cody Ziegler, director of sales for Meyer. “We’ve always… Continue reading Meyer Distributing Opens South Carolina Cross-Dock
AAM Group’s Aftermarket Websites Partners with Interactive Garage
The AAM Group’s Aftermarket Websites has partnered with Interactive Garage to provide View on Vehicle integration for its website-building service for local resellers, the organization announced. Available exclusively to customers subscribed at the PRO level, View on Vehicle was created in partnership with Interactive Garage and lets shoppers see what aftermarket accessories will look like… Continue reading AAM Group’s Aftermarket Websites Partners with Interactive Garage
PRI Expands Racing Advocacy Efforts
The organization has updated the ‘Save Our Racecars’ initiative’s website, introduced a new voter registration program and will highlight pro-racing candidates in upcoming elections…
VP Racing Fuels Names Karen Madden COO
VP Racing Fuels has promoted Karen Madden to the role of chief operating officer, the company announced. Most recently serving as Vice President of Branded Retail, Madden will assume responsibility for the operations of VP’s three manufacturing, warehousing and shipping facilities in Texas and Tennessee in her new position, the company said. “Karen did a… Continue reading VP Racing Fuels Names Karen Madden COO
GEARWRENCH Extends Support of Veteran Formula Drift Driver
GEARWRENCH has extended its support of veteran Formula Drift driver ‘Rad’ Dan Burkett for the 2022 season, the company announced. For the fourth year, GEARWRENCH will sponsor RAD Industries financially and as the team’s official hand tool provider. After three Formula Drift events, Burkett ranks 11th out of 37 drivers with 154 points. His top-8… Continue reading GEARWRENCH Extends Support of Veteran Formula Drift Driver