Shopmonkey, Turn 14 Distribution Announce Integration Partnership

Shopmonkey and Turn 14 Distribution announced an integration partnership that will allow shops to search, price and order from Turn 14 Distribution’s performance aftermarket catalog without leaving the estimate they’re building in Shopmonkey. The integration is now in alpha and is planned for release to Shopmonkey customers in early 2027.

Integration Ends Switching Between Parts Catalog & Estimates

For aftermarket shops, building an estimate has always required two different workflows running in parallel. Shop teams use Shopmonkey to manage the customer, the vehicle and the job. They use Turn 14 Distribution to find the right performance parts, check pricing and confirm availability. Those two workflows have never been connected, which means teams must move back and forth between systems every time they need parts information while building an estimate, company officials said in a press release.

When the Turn 14 Distribution integration is released, Shopmonkey users will be able to search Turn 14 Distribution’s catalog by brand, year/make/model, category or part number; see real-time inventory and pricing; and bring parts directly into an estimate without leaving Shopmonkey. Order tracking and invoice details will pull back into the platform automatically when the full integration launches in early 2027.

How the Shopmonkey & Turn 14 Partnership Helps Aftermarket Shops

Shopmonkey says that it serves over 10,000 independent shops across North America, with a particularly strong presence in the aftermarket segment, including tint, paint protection film, wrap, detail and 12-volt installation shops. The integration with Turn 14 Distribution reflects what both companies have heard from shops over years of conversations.

“Aftermarket shops are a growing part of who we serve, and Turn 14 is who they already trust for parts,” said Travis Bickham, chief commercial officer at Shopmonkey. “We built this partnership around that trust, not around covering every distributor at once. Connecting these two tools means shops spend less time managing tabs and more time focused on the estimate in front of them.”

Turn 14 Distribution brings a catalog spanning hundreds of performance aftermarket brands, deep inventory infrastructure and a dealer network that overlaps significantly with Shopmonkey’s customer base, Shopmonkey officials said.

“We’re excited to partner with Shopmonkey to build the dream shop procurement experience: a robust catalog search experience, integrated parts management and ordering and receiving, all within a single system they use to manage their business,” said Dan Ziegler, senior business partner integration manager at Turn 14 Distribution. “When our proprietary data and technology join forces with the leading shop management system, our dealers are the winners. We look forward to hearing their feedback and iterating on what we hope will be the best parts-shopping experience in a shop management system.”

“Right now, when a customer wants a part, we open a new tab, check Turn 14, check stock and shipping, copy the SKU into Shopmonkey, build the line items and collect the deposit,” said Roy Wragth, owner of Wragth Motorsports. “That’s a lot of layers of friction. With Turn 14 inside Shopmonkey, I can be on the phone with a customer, see we’ve got four in stock and get the job written up while their car is here.”

Turn 14 Integration Included in All Shopmonkey Plans at No Extra Cost

The Turn 14 Distribution integration will be included across all Shopmonkey subscription plans at no additional cost. Shopmonkey will demonstrate the integration alpha at SEMA 2026 and expects to make the full integration available to customers in early 2027.

Shopmonkey will be in North Hall, Booth #11639. Turn 14 Distribution will be in Central Hall, Booth #21403, and in the Silver Lot outside South Hall, Booth #82000.