Adrian Becomes New Sponsor of Radford Racing School

Radford Racing School has welcomed Adrian as a new partner. This agreement brings together two organizations committed to innovation and helping customers reach their full potential, according to a company press release.

As part of the partnership, Adrian has provided Radford Racing School with an enclosed hauler that debuted during this year’s Roadkill Nights, powered by Dodge, on Woodward Avenue in Pontiac, Michigan. A second trailer is being designed that will support ticketing and merchandising during Radford events, noted the release.

“Adrian is a really exciting addition to the Radford Racing School family,” said Chuck Sundstrom, general manager of Radford Racing School. “Their partnership demonstrates that you don’t need to be an auto performance brand to have a meaningful place in the racing world. The racing community is very open to every organization that wants to help people maximize their performance, regardless of if it is on or off the track.”

About Adrian

Headquartered in Adrian, Michigan, the company was founded in 1953 by Bob Westfall and serves as a manufacturer of commercial vehicle upfitting and cargo management equipment. The company has grown from a small operation into a national leader in automotive aftermarket equipment and commercial cargo management solutions for skilled trades, the company said.

“Adrian is proud to become the newest partner of Radford Racing School,” said Tyrel Hill, brand ambassador for Adrian. “Our agreement represents a natural connection between two organizations that understand the importance of preparation, precision and performance. We serve people who keep America moving forward every day, just like Radford trains drivers to perform at their highest levels on the track. We believe this is a real opportunity to bring those worlds together and demonstrate that our two brands share a commitment to helping people work smarter and perform better.”

In May of this year, Adrian announced a $43.4 million investment to enhance the company’s manufacturing capabilities in Michigan with additional space dedicated to raw material storage, cutting, forming, welding, painting, assembly functions and shipping operations.