Tag: Wheels & Tires

Hankook Tire Partners with Analytics Platform Provider

Hankook Tire is partnering with analytics platform Tableau Software, the tire manufacturer announced. Through this partnership, Hankook will be provided with advanced data analytics and a new user interface platform. Hankook is pursuing a digitalization of its office through Tableau’s data-driven analytics platform, the company said. The platform is equipped with functions such as the… Continue reading Hankook Tire Partners with Analytics Platform Provider

Yokohama Tire Wins 2020 GOOD DESIGN Award

Yokohama Tire’s latest GEOLANDAR product, the GEOLANDAR CV G058, was named a 2020 GOOD DESIGN award-winner in the transportation category from The Chicago Athenaeum, the tire manufacturer announced. “We’re honored once again to earn a prestigious GOOD DESIGN award for one of our GEOLANDAR tires,” Andrew Briggs, Yokohama’s vice president of marketing and product management.… Continue reading Yokohama Tire Wins 2020 GOOD DESIGN Award

Forgeline Wheels to Sponsor Goodguys Autocross Street Machine Class in 2021

Goodguys Rod & Custom Association, an organizer of hot rod and custom car events, has announced that Forgeline Wheels will sponsor its Autocross Street Machine Class in 2021. This partnership marks the first time Goodguys has opened this level of sponsorship for its autocross competitions. The Forgeline “Street Machine” Autocross sponsorship will provide exposure on… Continue reading Forgeline Wheels to Sponsor Goodguys Autocross Street Machine Class in 2021

Yokohama Tire Named Title Sponsor of Jeepspeed Race Series

Starting in 2021, Yokohama will be the title sponsor and exclusive tire provider for the Yokohama Tire Jeepspeed Race Series, the tire manufacturer announced. Jeepspeed is a class within the Best In The Desert (BITD) racing series. In 2021, Jeepspeed will be featured in all five BITD events, plus the Mint 400. Yokohama’s GEOLANDAR M/T… Continue reading Yokohama Tire Named Title Sponsor of Jeepspeed Race Series

Nitto Tire Sweeps Formula DRIFT Championship Podium

Nitto Tire, a manufacturer of off-road and street performance tires, has announced that Team Nitto driver Vaughn Gittin Jr. has earned the 2020 Formula DRIFT championship title. Nitto drivers Chelsea DeNofa, Ryan Tuerck and Fredric Aasbø finished second, third and fourth in the championship hunt. This achievement makes Nitto Tire the first tire manufacturer to… Continue reading Nitto Tire Sweeps Formula DRIFT Championship Podium

Mickey Thompson Receives SEMA360 New Product Awards

Mickey Thompson Tires & Wheels received two top product awards on the first day of the weeklong SEMA360 virtual trade show, the company announced. In the show’s New Product Showcase, Mickey Thompson’s Baja Boss A/T tire took the top spot in the Best New Tire and Related Product category, while the company’s Baja Pro X… Continue reading Mickey Thompson Receives SEMA360 New Product Awards

Yokohama Tire Named Title Sponsor of 2021 Yokohama Drivers Cup USA

Yokohama Tire announced it is partnering with Competent Motorsport in 2021 to be the title sponsor and exclusive tire provider of the Yokohama Drivers Cup USA, an eight-race series featuring Porsches and Ferraris in separate run groups. The races will take place at venues such as Circuit of the Americas, Laguna Seca, Sonoma Raceway and… Continue reading Yokohama Tire Named Title Sponsor of 2021 Yokohama Drivers Cup USA

Yokohama Tire, Porsche Announce New Race Series

Yokohama and Porsche Motorsport North America (PMNA) have announced a new racing series and partnership with the United States Auto Club (USAC). Yokohama will be the official tire partner and presenting sponsor for the USAC-sanctioned 2021 Porsche Sprint Challenge North America by Yokohama. Yokohama’s ADVAN A005 and A006 race slicks will be the spec tires… Continue reading Yokohama Tire, Porsche Announce New Race Series

California Tire Dealers Cancel New Year Luncheon

Due to the pandemic, the California Tire Dealers Association (CTDA) has canceled its annual CTDA/1-800 EveryRim New Year Luncheon originally scheduled for January 2021. In a statement announcing the cancelation, CTDA President Billy Eordekian said he regrets that many old friends will not be able to gather, he equally regrets that TIA CEO Roy Littlefield… Continue reading California Tire Dealers Cancel New Year Luncheon

Mickey Thompson ET Drag Tires Included in 2021 Dodge Challenger Mopar Drag Pak

The 2020 Mopar Dodge Challenger Drag Pak, unveiled at the 2019 SEMA Show, delivers sportsman racers a new, turnkey package loaded with suspension and chassis upgrades and is certified for NHRA and NMCA competition. Production is limited to 50 serialized units.

The 2021 Dodge Challenger Mopar Drag Pak will power down the strip on Mickey Thompson ET Drag Pro Drag Radial tires, the tire manufacturer announced. The new Drag Pak is built ready for competition and offers a turnkey package for Sportsman racers. “We are thrilled to be part of the quickest, fastest and most powerful… Continue reading Mickey Thompson ET Drag Tires Included in 2021 Dodge Challenger Mopar Drag Pak

Nexen Tire Updates Mobile App, Website

Nexen Tire, a manufacturer of high-performance, passenger, SUV/light truck and winter tires, announced the launch and availability of its all-new mobile app. In addition to the standard year, make and model or tire-size searches, consumers can also use the app’s Vehicle Identification Number (VIN) scanner tool to find the precise tire for their vehicle. The… Continue reading Nexen Tire Updates Mobile App, Website