Tag: Videos

Chevy’s Answer to Ford’s Raptor is the Bison

The Colorado ZR2 Bison joins Chevrolet’s midsize truck lineup as an all-new performance variant. Bison is Chevy’s first collaboration with American Expedition Vehicles (AEV), an off-road aftermarket manufacturer. The Bison features five skid plates covering the engine oil pan, fuel tank, transfer case and front and rear locking differentials. The AEV-designed skid plates are constructed… Continue reading Chevy’s Answer to Ford’s Raptor is the Bison

Should Shops Invest in Marketing or Infrastructure?

Sure, infrastructure and marketing are both critical to a shop’s success. But how should a shop prioritize those investments, given the choice? Two shop principals dig into the debate for this episode of Shop vs. Shop. — MEET THE PRINCIPALS Josh Poulson is the principal of Auto Additions in Columbus, Ohio, which was named Restyler of the… Continue reading Should Shops Invest in Marketing or Infrastructure?

Aftermarket Lends Hennessey Venom F5 Engine a Boost

The brand new Hennessey Venom F5 7.6-liter twin-turbo V-8 engine block debuted during Monterey Car Week in California. The billet aluminum machined block with steel cylinder sleeves produces 1,300 lb-ft torque at 4,400 rpm, and a 9.3:1 compression ratio. See the engine in the above campaign video by Hennessey. The engine features precision ball bearing twin… Continue reading Aftermarket Lends Hennessey Venom F5 Engine a Boost

Electrify America EV Ad Spot

A group that plans to heavily promote electric vehicles over the summer is kicking off its television ad campaign with a spot featuring two classic cartoon theme songs-” The Flintstones & The Jetsons. Electrify America’s national advertising effort is part of a $45 million education and public awareness initiative to advance zero-emissions vehicle adoption.

How Body Tracking Improves Ford’s Engine Manufacturing

Technology typically used by the world’s top sport stars to raise their game or ensure their signature skills are accurately replicated in videogames is now being used on an auto assembly line. Employees at Ford’s Valencia Engine Assembly Plant in Spain have experimented with a special suit equipped with advanced body-tracking technology. The pilot system,… Continue reading How Body Tracking Improves Ford’s Engine Manufacturing

Shop vs. Shop: Are Loaner Car Programs Worth It?

Having a loaner car program is a great opportunity to expose customers to more aftermarket products. But is the risk worth the reward? Two shop principals duke it out in THE SHOP magazine’s newest show SHOP vs. SHOP. Click play above to watch. — MEET THE PRINCIPALS Josh Poulson is the principal of Auto Additions in Columbus, Ohio,… Continue reading Shop vs. Shop: Are Loaner Car Programs Worth It?

Top 10 Markets for Vehicle Theft Prevention Accessories

Albuquerque, New Mexico had the highest auto theft rate in 2017 by a wide margin, according to the National Insurance Crime Bureau’s (NICB) latest Hot Spots report. While car theft slight decreased last year in Albuquerque, the city’s rate of 1,096 vehicle thefts per 100,000 citizens is still 34-percent higher than second place Anchorage, Alaska. The top… Continue reading Top 10 Markets for Vehicle Theft Prevention Accessories

Trailer Premieres for ‘Ferrari: Race to Immortality’

The trailer for a new racing documentary set to stream debuted (see it above). The movie-Ferrari: Race to Immortality-will be available for streaming on Amazon July 24. The film carries an 89 percent Rotten Tomatoes score on nine critical reviews. The description of the film is as follows: The 1950s. Dawn of the iconic Scuderia… Continue reading Trailer Premieres for ‘Ferrari: Race to Immortality’