Videos
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Features
Live Your Passion: The Career is There
Lowrider Magazine Editor & Chief Joe Ray learned the value of working with your hands from his father, and thanks…
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Features
How Leah Pritchett Became a Professional Racer
Professional drag racer Leah Pritchett shares her journey and her love of working on cars, knowing what makes them go,…
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Features
If You Like Tech and You Like Cars, Now is Your Time
Custom shop owner Tommy Pike started his career in the automotive industry more than twenty years ago. He has seen…
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News
VIDEO: Foundation Launches Campaign to Solve Auto Technician Shortage
A group called TechForce Foundation has launched its FutureTech Success campaign as an industry-wide and multi-faceted effort to solve the…
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Features
F1 Car Tops the Rocky Mountains, Kicks Sand on Miami Beach
Summer break for Formula 1 may have ended, but the Aston Martin Red Bull Racing adventure across America continues with a…
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News
Kia Showcases Next-Gen ‘Separated Sound Zone’ Feature
Separated Sound Zone (SSZ) technology allows each passenger of a vehicle to experience an audio stream tailored to their individual…
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Features
Gittin Jr. Drifts ‘The Ring’
Vaughn Gittin, Jr., is the first person to ever drift the entire 12.9 mile Nürburgring, according to Ford Performance. Gittin,…
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News
Aldan American Debuts Suspension Channel on YouTube
Aldan American has launched its new YouTube channel focused on coilovers, suspension and improving viewer’s vehicle stance and ride quality.…
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Features
Film Documents Drama at Small-Town, Stock Car Racetrack
THE LAST RACE is a new documentary slated for release in theaters and on-demand Nov. 16. The film provides an…
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Features
Jaguar Sets New Speed Record for a Production Sedan
Jaguar’s XE SV Project 8 has confirmed its status as the world’s fastest four-door car by setting a new track…
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Features
Idaho Shop Brings Kids and Trucks Together
Editor’s Note: The following excerpt was taken from an article appearing in the October issue of THE SHOP magazine, mailing soon. Read the whole article in print or…
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News
Forgeline Wheel Selected for Ford Shelby FP350S Race Car
Forgeline Motorsports has been selected as the optional 18-inch wheel supplier for the Ford Shelby FP350S race car. The company…
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News
Chevy’s Answer to Ford’s Raptor is the Bison
The Colorado ZR2 Bison joins Chevrolet’s midsize truck lineup as an all-new performance variant. Bison is Chevy’s first collaboration with…
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News
VIDEO: Vision X Holds Open House
Vision X recently held a company open house event at its Washington headquarters...
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Features
Should Shops Invest in Marketing or Infrastructure?
Sure, infrastructure and marketing are both critical to a shop’s success. But how should a shop prioritize those investments, given…