Super Bowl Commercials Lead to Spike in Online Traffic for Automakers

Cadillac debuts new ad featuring Timothée Chalamet, as Edward Scissorhands’ son, Edgar, and Winona Ryder, reprising her role as Kim. In the spot, Edgar experiences Super Cruise, Cadillac’s hands-free driver assistance feature, for the first time while driving the Cadillac LYRIQ.

Cadillac’s Edward-Scissorhands-inspired commercial led to a 194% traffic bump to its respective branded pages on Cars.com…

Ford Reveals Bronco Sport ‘Accessory Bundles’

Five lifestyle accessory bundles – Bike, Water, Snow, Camping and Cargo – are tailored to help Bronco Sport owners customize their vehicles and haul more gear to enhance their adventures.

The available bundles feature biking, camping, kayaking and cargo equipment…

Autotrader Names Best New Cars of 2021

The all-new Bronco Sport First Edition series in Cyber Orange Metallic Tri-Coat. (Pre-production model pictured.)

Autotrader’s list of “Best New Vehicles for 2021” includes the Ford Bronco Sport, Chevrolet Tahoe, Acura TLX and more…