Himalaya Unveils Wyoming ‘Experience Center’

Himalaya, a builder of modified Defenders, has revealed its ‘Himalaya Experience Center’ in Alpine, Wyoming, which is set to make its debut in the winter of 2020, with all amenities being available for attendees upon arrival. “Putting together this experience center showcases what the Himalaya brand is all about, which is a desire to seek-out… Continue reading Himalaya Unveils Wyoming ‘Experience Center’

From the Mag: Driving Up Profits

The excitement created by a vehicle with suspension modifications is the road to added profits for restylers and their new- or used-car dealer clients. Suspension modifications—usually lifts or leveling systems—are often the start of a complete customization package that fuels interest in modified vehicles. A lifted, complete-packaged pickup parked on a dealer’s show floor next… Continue reading From the Mag: Driving Up Profits

Toyota Unveils 2021 Trail Special Editions

The 2021 Tacoma, Tundra, and 4Runner Trail Special Editions, recently unveiled at the 2020 Chicago Auto Show, all put emphasis on extra storage and convenience, with unique styling and exclusive content added for good measure. All three 2021 Toyota Trails are based on the SR5 grade models to deliver high value and offer the choice… Continue reading Toyota Unveils 2021 Trail Special Editions

Honda Ridgeline Gets Refresh for 2020

The refreshed 2020 Honda Ridgeline has rolled out with a host of updates, including a standard 9-speed automatic transmission, standard Honda Sensing safety and driver-assistive technologies and a more streamlined trim structure of four trims—Sport, RTL, RTL-E and Black Edition. The Honda Ridgeline features a dual action tailgate that provides access to the lockable and weather-sealed in-bed… Continue reading Honda Ridgeline Gets Refresh for 2020

Shelby F-150 Super Snake Sport Going to Limited Production

Shelby American will put its Shelby F-150 Super Snake Sport concept into limited production, making it the fastest street legal limited-edition truck available through Ford dealer showrooms. Only 250 of the 2020 model year trucks will be available in the United States, with a limited number available through select Shelby mod shops and distributors. The production Shelby F-150… Continue reading Shelby F-150 Super Snake Sport Going to Limited Production

Photo Gallery: Overlanding at the SEMA Show

SEMA showcased a growing segment of the off-road industry by hosting the Overland Experience at last month’s SEMA Show in Las Vegas. But the burgeoning market didn’t stay confined to the Performance Pavilion. Check out some of the overlanding vehicles featured at the show in the photo gallery below. Photos provided by THE SHOP Staff… Continue reading Photo Gallery: Overlanding at the SEMA Show