Tires
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News
Firestone Racing Brings ENLITEN Sustainable Technology to 2026 INDYCAR
The new sustainably-focused technology uses renewable soybean oil & recycled steel & recycled carbon black while meeting the rigorous demands…
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Hankook Tire Officially Joins FIA Global Partner Program
Company will also be the Official Partner of the FIA Awards & the FIA Sustainable Innovation Series, a platform for…
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Pirelli Becomes Official Tire Supplier for Porsche Carrera Cup North America
Entering its sixth season, Porsche Carrera Cup North America will debut with Pirelli tires alongside a new Porsche 911 Cup…
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Blake Wilkey Lands World Record Trophy Truck Jump
Wilkey soared 214 feet in his VW Beetle-inspired trophy truck at Revel Surf Park in Arizona on XCOMP tires...
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Hankook Tire Equips Competitors for Snow & Ice at WRC Rally Sweden 2026
Rally Sweden runs Feb. 12-15, with all competitive stages taking place on 185 miles of snow- & ice-covered roads...
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Yokohama Tire To Sponsor 2026 Bassmaster Classic & Elite Series
For the third year in a row, the tire company is partnering with B.A.S.S. to create fan-related activities & activations…
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Meyer Distributing Announces New Partnership With ITP Wheels
The company's tires & wheels are made for the world's most extreme terrains with exceptional traction & durability...
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Turn 14 Distribution Expands Tire Offering With Maxxis Tires
Maxxis powersports & light truck tires are now available to Turn 14 Distribution dealers…
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Kumho Tire To Sponsor Four Emerging Colorado-Based Drivers at Pikes Peak International Hill Climb
In addition to its Gaining Traction Program, Kumho Tire will also sponsor the 2026 Rookie of the Year award…
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Hankook Tire Promotes Aaron Hong to VP of Marketing, North America
With more than 20 years of global experience, Hong succeeds Ken Cho, who will assume leadership of Hankook's global truck &…
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Pirelli Unveils 2026 Calendar, ‘Elements,’ by Photographer Sølve Sundsbø
Known for garnering worldwide interest, the latest version of "The Cal" explores the connection between humans & nature…
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Hankook Tire Releases Latest Results of Its Gauge Index Survey
New survey findings reveal insights into Americans' attitudes toward all-weather & all-season tires…
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BFGoodrich Tires, Paramount+ Partner on Season 2 of ‘Landman’
The company’s iconic tires can be seen on key vehicles during the second season of the hit television series…
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Vredestein Tires Celebrates 1980s & ’90s Automotive Culture at RADwood SoCal
European tire brand showcases a fleet of period-correct vehicles sporting new rubber to enhance the driving experience…
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Turbo Tires Honors 9 Custom Builds at SEMA 2025
The Turbo Tires Awards Ceremony recognized builds across the company’s Lionhart, Lexani & RBP Tire brands…