Marketing Expert, THE SHOP Contributor Launch Restyling Podcast

Two industry experts, Jesse Stoddard, owner of AutoStyle Marketing, and Josh Poulson, SEMA’s 2022-23 Person of the Year and THE SHOP contributor, have launched a new podcast covering the restyling industry. Called Ride-in-Style, Stoddard and Poulson offer insights, trends and expert interviews for restylers and installers, the hosts said. In the first episode, Stoddard and… Continue reading Marketing Expert, THE SHOP Contributor Launch Restyling Podcast

SEMA Releases New State of the Industry Report

SEMA has released its new State of the Industry – Fall 2023 market research report, the organization announced. The report covers the following topics: Key industry trends and metrics Data on sales changes over the past year and how businesses are doing Top challenges and opportunities for the automotive aftermarket Industry outlook for 2023 and… Continue reading SEMA Releases New State of the Industry Report

AAPEX Show Previews General Session Speakers

The 2023 AAPEX Show, scheduled for Oct. 31-Nov. 2 at the Venetian Expo in Las Vegas, Nevada, will offer two general sessions highlighting the latest aftermarkets trends, market research and insights, the organization announced. The first session, “Trends Impacting the North American Aftermarket,” will be held on Oct. 31, while “Aftermarket Outlook 2024,” will take… Continue reading AAPEX Show Previews General Session Speakers

THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show

THE SHOP magazine contributor Barry Alt, a digital marketer specializing in restoration, performance, race and restyling shops, will be hosting an educational seminar on digital marketing with colleague Dean Heckman at this year’s SEMA Show, Alt’s firm, Motorhead Digital, announced. Scheduled for Nov. 1 at 1 p.m. PT in Room N254, Alt’s presentation, titled “Your… Continue reading THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show

MAP Services Corp. Adds to Client Roster

MAP Services Corp. has added seven new brands in the automotive aftermarket and powersports markets to its client portfolio, the company announced. “As we wrap up 2023, a heartfelt thank you to our MAP clients for your steadfast loyalty. Your trust fuels us, and in 2024, anticipate even bigger and better advancements.” said David Portugal,… Continue reading MAP Services Corp. Adds to Client Roster

Your Shop’s First Impression

A potential customer will place some level of judgement on the first impression made by your business exterior.

This article originally appeared in the November 2023 issue of THE SHOP Magazine. Photos courtesy Prefix Corp. Sorry, but looks matter. Yes, it may be a bit politically incorrect these days, but I am mostly referencing your business. The reality is people do judge. When was the last time you made an assumption about someone… Continue reading Your Shop’s First Impression

Autoshop Solutions, Shop Boss Create Marketing ROI Dashboard

Autoshop Solutions, an automotive services-based digital marketing company, has partnered with Shop Boss, a provider of shop management software, to create a marketing return-on-investment dashboard for customers, the company announced. The ROI integration tool draws data from Shop Boss SMS into Autoshop Solutions’ dashboard, aligning marketing information with the repair orders from Shop Boss SMS,… Continue reading Autoshop Solutions, Shop Boss Create Marketing ROI Dashboard