A Theme Song for Auto Repair Shops?

"High Gear" is a tune written for auto technicians.

Call it a modern country rock tune for technicians. As Leads Near Me gets ready to kick off its first High Gear Auto Repair Marketing Conference Nov. 29-Dec. 1 in Atlanta, it has released a new song and video called “High Gear.” Produced as an ode to auto repair shop owners and employees across the… Continue reading A Theme Song for Auto Repair Shops?

Atlas Automotive Equipment Launches Giveaway Marking Sales Milestone

Atlas Automotive Equipment is celebrating $1 billion in sales by launching a giveaway for its customers, the company announced. The giveaway runs through Dec. 31 and is open to customers who spend $2,000 or more on Atlas Automotive Equipment, the company said. Each customer will receive one entry ticket for each qualifying order. The giveaway… Continue reading Atlas Automotive Equipment Launches Giveaway Marking Sales Milestone

Marketing Expert, THE SHOP Contributor Launch Restyling Podcast

Two industry experts, Jesse Stoddard, owner of AutoStyle Marketing, and Josh Poulson, SEMA’s 2022-23 Person of the Year and THE SHOP contributor, have launched a new podcast covering the restyling industry. Called Ride-in-Style, Stoddard and Poulson offer insights, trends and expert interviews for restylers and installers, the hosts said. In the first episode, Stoddard and… Continue reading Marketing Expert, THE SHOP Contributor Launch Restyling Podcast

SEMA Releases New State of the Industry Report

SEMA has released its new State of the Industry – Fall 2023 market research report, the organization announced. The report covers the following topics: Key industry trends and metrics Data on sales changes over the past year and how businesses are doing Top challenges and opportunities for the automotive aftermarket Industry outlook for 2023 and… Continue reading SEMA Releases New State of the Industry Report

AAPEX Show Previews General Session Speakers

The 2023 AAPEX Show, scheduled for Oct. 31-Nov. 2 at the Venetian Expo in Las Vegas, Nevada, will offer two general sessions highlighting the latest aftermarkets trends, market research and insights, the organization announced. The first session, “Trends Impacting the North American Aftermarket,” will be held on Oct. 31, while “Aftermarket Outlook 2024,” will take… Continue reading AAPEX Show Previews General Session Speakers

THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show

THE SHOP magazine contributor Barry Alt, a digital marketer specializing in restoration, performance, race and restyling shops, will be hosting an educational seminar on digital marketing with colleague Dean Heckman at this year’s SEMA Show, Alt’s firm, Motorhead Digital, announced. Scheduled for Nov. 1 at 1 p.m. PT in Room N254, Alt’s presentation, titled “Your… Continue reading THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show

MAP Services Corp. Adds to Client Roster

MAP Services Corp. has added seven new brands in the automotive aftermarket and powersports markets to its client portfolio, the company announced. “As we wrap up 2023, a heartfelt thank you to our MAP clients for your steadfast loyalty. Your trust fuels us, and in 2024, anticipate even bigger and better advancements.” said David Portugal,… Continue reading MAP Services Corp. Adds to Client Roster