MidwayPlus Launches New B2B Software Platform for Aftermarket

MidwayPlus has launched a new B2B software platform for the automotive aftermarket, the company announced. MidwayPlus is a patent-pending, B2B software solution that enables automotive brands to service direct resellers in one platform, the company said. The software features a transaction engine, a brand-to-reseller social feed, and a marketplace where brands manage client interactions, MidwayPlus representatives… Continue reading MidwayPlus Launches New B2B Software Platform for Aftermarket

eTool Developers Celebrates 20th Anniversary

Grand Rapids, Michigan-based eTool Developers recently celebrated its 20th anniversary as a provider of Internet-based software solutions for the automotive aftermarket, the company announced. Luanne Brown—a former member of the Specialty Equipment Market Association (SEMA) Board of Directors—founded eTool Developers in 2001 after attending her first SEMA Show in Las Vegas, Nevada, the company said.… Continue reading eTool Developers Celebrates 20th Anniversary

How to Tell Stories from Your Shop

Chrome rear tail lights, bumper and exhaust of convertible turquoise vintage car. selective focus

Sharing stories about projects can help improve conversions and bring in more customers…

Supply Chain Pains in 2022

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Flexport CEO and supply chain expert Ryan Petersen shares his 2022 outlook on supply chain issues…