Tag: PRO

Your Goals for the SEMA Show

The idea behind this successful Lincoln Navigator package was sparked by a project vehicle I saw at last year’s SEMA Show.

This article originally appeared in the November 2023 issue of THE SHOP magazine. I don’t remember the exact year of my first SEMA Show, but I know it was more than 25 years ago. In fact, it was long enough ago that when I ate breakfast at the casino that morning, the steak and eggs… Continue reading Your Goals for the SEMA Show

Pickup Outfitters: For Work or Play

Next up for Pickup Outfitters is a move to a new, 7,500-square-foot location in a strip center on a major road in Waco, Texas. (Image rendering courtesy Sterling & Kap Architects, Waco, Texas)

This article originally appeared in the October 2023 issue of THE SHOP magazine. By Maura Keller Pickup Outfitters of Waco, Texas, has a lot to celebrate. In addition to establishing a solid customer base for almost three decades, the long-standing company has started renovations to a new location that will greatly expand its capacity and… Continue reading Pickup Outfitters: For Work or Play

SEMA PRO Cup Challenge Seeking Applicants

Applications to participate in the annual SEMA PRO Cup Challenge are now open, the SEMA Professional Restylers Organization (PRO) announced. The competition features packages for a popular new-model vehicle that would take less than 40 hours to execute and cost no more than $15,000. Packages are judged on their mass appeal, ease to replicate, and… Continue reading SEMA PRO Cup Challenge Seeking Applicants