Auto Sunroof & Leather Wins PRO Cup Challenge

Auto Sunroof and Leather, a restyling shop in Chester, New York, has won the 2023 SEMA PRO Cup Challenge for its 2024 Subaru Crosstrek Premium accessory package, the SEMA Professional Restyler’s Organization (PRO) announced.

The competition takes place at the SEMA Show and challenges automotive restylers to develop an accessory package for a new-model vehicle, the organization said. The winning vehicle is voted on by industry judges based on the packages’ mass appeal, ease to replicate, and potential profitability. The package must be completed with no more than 40 hours of labor and have a wholesale cost of no more than $12,500 to dealerships. The goal is showcase how restylers and dealers can benefit from offering a marketable package rather than a “one-time” vehicle, PRO representatives said.

“We had a great variety of vehicles with different feels and accessories, and it really encompasses what the PRO Cup Challenge is supposed to be,” said PRO Chair Colby McLaughlin. “It was difficult to choose the winner, but the Subaru, as far as being marketable, replicable, and profitable for their dealer, is the reason why the judges selected them.”

The 2024 Subaru Crosstrek Sport includes:Auto Sunroof & Leather Wins PRO Cup Challenge | THE SHOP

  • 4Knines Rear Seat and Cargo Protection Package
  • Avery Dennison Hood Stripe with paw print design
  • Champion 321 Large Power Topslider Sunroof
  • Katzkin Custom Leather Interior with paw print design
  • LP Adventure Lift Kit 1.5 Inch
  • LP Adventure Wheel and Tire Package
  • Squatch Custom Emblem Package

“My team did a great job,” said Chuck Graf, Owner of Auto Sunroof and Leather. “I’m a dog person. I have lots of dogs and I know that people relate to it, so it’s something that’s definitely sellable. It should be something that’s marketable to everybody. I hope that other restylers pick up on it and do the same thing.”

VIP Distributing out of St. Louis, Missouri, won the PRO Cup Challenge People’s Choice Award, a separate award that is voted on by SEMA Showgoers. VIP Distributing customized a 2023 GMC Yukon XL Denali that showcases a No More Chrome Premium Blackout package, Llumar window tint, Llumar Air 80 windshield tint, ERA Paints Paint Brake Calipers, and Cardinal Paints Powder Coast Exhaust Tips.

Additional companies that competed in the PRO Cup Challenge were Apex Customs, (2024 Ford Mustang GT), RDM Builds (2023 Jeep Gladiator Willys), Restylers Aftermarket Specialist (2023 GMC Sierra 1500) and Top Coverage (2023 Ford F150).

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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