Tag: Performance

PerTronix Names New Chief Brand Officer

PerTronix Performance Brands has appointed Sarah Lassek as its new chief brand officer, the company announced. In her new role, Lassek will lead and oversee marketing initiatives for all brands within the PerTronix Performance family, including PerTronix Ignition, JBA Performance Exhaust, The Original Doug’s Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive Inc., Waterman Racing Components and… Continue reading PerTronix Names New Chief Brand Officer

MAHLE Aftermarket Continues Partnership With Stable of NHRA Drivers

MAHLE Aftermarket is continuing its partnerships with a full stable of National Hot Rod Association (NHRA) drivers in 2023, the company announced. Serving as members of the Team MAHLE Engine Parts and Products Test Teams, the group of drivers enlisted for the 2023 NHRA Camping World Drag Racing season will also support MAHLE through branded… Continue reading MAHLE Aftermarket Continues Partnership With Stable of NHRA Drivers

E.C.D. Automotive Design Enhances EV Drivetrain Options

E.C.D. Automotive Design (E.C.D.) has enhanced its available electric drivetrains, the restomod builder announced. With the new powertrain’s, E.C.D.’s new EVs will feature brand-new batteries, charge up to 90% in less than an hour and have new display controls housed in the entertainment system screen, the company said. “E.C.D.’s biggest advantage is that we’re never… Continue reading E.C.D. Automotive Design Enhances EV Drivetrain Options

Developer Reveals Plans for Atlantic City Racetrack

A developer has revealed plans for a new racetrack to be built on the site of a former airfield in Atlantic City, New Jersey, according to NJ.com. Centered around a 1.75-mile track, the development will also include residential and commercial space, as well as a motor club, garages, paddock and more, the report said. Atlantic… Continue reading Developer Reveals Plans for Atlantic City Racetrack

New Pennzoil Campaign Marks Company’s 110th Anniversary

Pennzoil has introduced a new campaign, called “Long May We Drive,” to recognize its 110 years in business, the company announced. Featuring real drivers with a passion for car culture, the Long May We Drive campaign will focus on the stories of those who are passionate about taking care of their engine, those who relish… Continue reading New Pennzoil Campaign Marks Company’s 110th Anniversary

Radical Motorsport Appoints Graham Rahal Performance as Newest US Dealer

Radical Motorsport has appointed Graham Rahal Performance as its newest official U.S. dealer, the racecar manufacturer announced. Owned by NTT IndyCar Series driver Graham Rahal, Radical USA Indianapolis will operate out of Graham Rahal Performance in Brownsburg, Indiana. First opened in 2017, the performance shop now offers a variety of services for vehicles across both… Continue reading Radical Motorsport Appoints Graham Rahal Performance as Newest US Dealer

BRINN Secures New National Sales Rep

BRINN, a manufacturer of circle track racing transmissions and drive-line components, has recently hired Kunzman and Associates as its national sales representative agency, the company announced. “We at BRINN are excited to expand our customer service and market presence with Kunzman and Associates,” said Jasen Drenth, president, Euclid Industries, Inc. “We are also looking forward… Continue reading BRINN Secures New National Sales Rep

Yokohama Tire Extends Porsche Sprint Challenge Sponsorship

Yokohama Tire is returning as the official tire partner and presenting sponsor for the USAC-sanctioned Porsche Sprint Challenge North America and USA West, the tire manufacturer announced. Yokohama’s ADVAN A005 racing slicks and ADVAN A006 wets are the spec tires for the one-make series, which kicks off its season at Sebring on March 24, the… Continue reading Yokohama Tire Extends Porsche Sprint Challenge Sponsorship

Report: Refiners Struggling to Make Premium Gasoline

Oil refiners are struggling to make premium gasoline, according to a report from Bloomberg. Citing the fallout of Russia’s war in Ukraine, the impact of U.S. environmental regulations and a lack of refining capacity, refiners are unable to acquire enough octane to make premium fuels, the report said. The shortfall will likely result in rising… Continue reading Report: Refiners Struggling to Make Premium Gasoline

Reimagine That

World Touring Car champion Cyan Racing of Mölndal, Sweden, decided to revisit the svelte Volvo P1800 and create a reimagined, more exotic offering.

This article originally appeared in the April 2023 issue of THE SHOP. “Reimagining” is a fancy way of describing forming a new concept of something already established. I don’t think the word was really in common use in automotive circles until Rob Dickinson, founder of Singer Vehicle Design in Torrance, California, used it to describe… Continue reading Reimagine That

IMSA Reveals Inaugural Hall of Fame Class

The International Motor Sports Association (IMSA) has revealed the inaugural class for the new IMSA Hall of Fame, the sanctioning body announced. The list of inductees includes four drivers, three IMSA founders and four iconic race cars from throughout the organization’s 54-year history. The inductees will be honored as part of October’s WeatherTech Night of… Continue reading IMSA Reveals Inaugural Hall of Fame Class

Gold Eagle Produces Documentary on Female Racers

Gold Eagle Company has released a new documentary that highlights the stories of two female racers – Sally McNulty and Kelsey Rowlings, the company announced. The documentary, DRIV[H]ER, initially shared online on March 8 for International Women’s Day, can be viewed on YouTube and online at www.goldeagle.com. The new 25-minute professionally produced film chronicles the… Continue reading Gold Eagle Produces Documentary on Female Racers