New Hot Wheels Video Game Allows Players to Customize Cars

New Hot Wheels Video Game Allows Players to Customize Cars | THE SHOPHot Wheels has released a new mixed reality video game, the toy car maker announced.

Hot Wheels: Rift Rally, a new mixed reality racing experience available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5, uses RC mixed reality technology to blend the real world with digital environments to transform players’ homes into high-speed raceways, Velan Studios, the game developer said.

Hot Wheels: Rift Rally will also provide options to players to customize the look and performance of their cars that impact the RC car’s performance in the real world, Hot Wheels said.

“Velan Studios is a leader in mixed reality gaming, and with Hot Wheels: Rift Rally they’ve created a Hot Wheels experience that blends digital and physical play in an incredibly imaginative new way,” said Mike DeLaet, global head of digital gaming, Mattel. “Over the past 55 years, families around the world have created cherished memories with Hot Wheels, and we’re thrilled to further that tradition in the digital space to keep the brand ahead of the curve as it continues to resonate with fans.”

Hot Wheels: Rift Rally puts players behind the wheel of their favorite Hot Wheels vehicles using the Chameleon RC car, which can digitally transform into more than 140 vehicle variations. This includes iconic Hot Wheels such as Twin Mill, Bone Shaker, Mach Speeder, Gotta Go and more, as well as several Rift Rally original vehicles.

“At Velan Studios, we pride ourselves on our ability to create ground-breaking game experiences through new forms of play,” said Karthik Bala, CEO, Velan Studios. “With Hot Wheels: Rift Rally, we leveled up our RC car technology to really bring the fantasy of being in the drivers’ seat of a Hot Wheels car to life. We can’t wait for players to experience it for themselves, and turn their living rooms into the ultimate Hot Wheels race tracks.”

In Hot Wheels: Rift Rally, players begin by selecting from two modes of play: Campaign Mode, where players create a mixed reality track and explore different challenge maps, and Stunt Mode, where they’ll stunt the Chameleon without gates as they chain together drifts, wheelies, and burnouts to hit high scores and earn rewards, developers said.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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