Hoonigan Petitions to Establish National Holiday in Honor of Ken Block

Hoonigan has launched a petition to make April 3—also written as “4/3”—an annual occasion to recognize the late Ken Block, the company announced.

Tied to his racing number of 43, “43 Day” would serve as a celebration of Block’s achievements in the automotive and action sports worlds.

“We believe that this would be a fitting tribute to an iconic figure in the world of action sports, and a way to celebrate his achievements and contributions to the sport. By designating April 3rd as ‘4 3 Day,’ we can recognize and honor Ken Block’s legacy in a meaningful and lasting way,” Hoonigan representatives said in the petition announcement. “We are calling on the international community to join us in this effort by signing this petition and sharing it with your friends and family. Together, we can make this vision a reality and show our support for one of the greatest action sports figures of our time.”

Click here to view the petition.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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