Tag: Performance

VP Racing Grants License to Logo Brands for Tailgating Gear

VP Racing has signed a licensing agreement with Logo Brands, a manufacturer of officially licensed products, to develop a line of officially licensed VP Racing tailgating products, the companies announced. “Logo Brands is the perfect match for building the VP Racing brand,” said Bob Merz, director of brand management and licensing at VP. “Logo Brands’… Continue reading VP Racing Grants License to Logo Brands for Tailgating Gear

Pro-Touring: More to Give

Many industry folks call the Pro-Touring market the gift that keeps on giving. (Photo courtesy Art Morrison Enterprises)

This article originally appeared in the November 2023 issue of THE SHOP magazine. Many industry folks call the Pro-Touring market the gift that keeps on giving. That’s because this popular niche includes so many aspects and genres, not to mention fans from all walks of life. Pro-Touring covers cars and trucks from all eras—everything from… Continue reading Pro-Touring: More to Give

Holley Restructures Brand Portfolio

Holley has restructured its brand and business portfolio into seven different market segments, the company announced. The realignment establishes dedicated segment teams focused on seven vertical markets: Classic Truck, Modern Truck, Classic Muscle, Modern Muscle, Euro & Tesla, Asian Import, and Off-Road and UTV. As part of the change, Holley has appointed Sean Crawford to… Continue reading Holley Restructures Brand Portfolio

Willy T. Ribbs to Appear at SEMA Show

Racecar driver Willy T. Ribbs will share his story of overcoming adversity during a special Fireside Chat with moderator Beth Paretta of Paretta Autosport at the 2023 SEMA Show in Las Vegas, Nevada, show organizers announced. The Fireside Chat will take place on Nov. 2, in the North Hall (Room N258) beginning at 11 a.m.,… Continue reading Willy T. Ribbs to Appear at SEMA Show

IMS Museum Basement Tour

Take a virtual tour of the speedway museum’s famed basement, which houses numerous historic, iconic and valuable cars from throughout automotive and motorsports history…

Hosting an Open House

The Toms Offroad customer event included prizes and merchandise.

This article originally appeared in the November 2023 issue of THE SHOP magazine. Open house, grand opening, launch, debut, introduction, festivity, ceremony or celebration—the ability to draw attention to your shop is more important today than ever. Why? Because there is so much more competition locally, regionally and nationally, attempting to reach your customers and… Continue reading Hosting an Open House

Speedway Motors Opens New Manufacturing Facility

Speedway Motors, a manufacturer, retailer and distributor of automotive and racing products, has opened a new, 77,000 sq.-ft. manufacturing facility in Lincoln, Nebraska, the company announced. “Speedway Motors is growing in Lincoln. Our new manufacturing facility allows us to produce more quality products right here in Lincoln,” said Clay Smith, president and CEO of Speedway… Continue reading Speedway Motors Opens New Manufacturing Facility

IMSA Announces 2023 Esports Global Championship

The International Motor Sports Association (IMSA) is collaborating with iRacing, the Virtual Competition Organisation (VCO) and Michelin to host a sim racing sports car series, the 2023 IMSA Esports Global Championship, the sanctioning body announced. The 2023 Esports Global Championship will consist of multi-driver, multi-class racing and will feature iRacing’s models of IMSA GTP hybrids… Continue reading IMSA Announces 2023 Esports Global Championship

Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship

Yokohama Tire has renewed its partnership with the United States Auto Club (USAC) as the official tire partner and presenting sponsor for the USAC-sanctioned Porsche Sprint Challenge North America and USA West by Yokohama for the 2024 season, the company announced. The company will mark its fourth consecutive season as a sponsor of the series.… Continue reading Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship

Red Line Oil to Back Krista Baldwin Racing’s Top Fuel Program

Red Line Oil has signed on to partner with Krista Baldwin Racing (KBR) and the owner-driver’s NHRA Top Fuel program, the team announced. “Red Line Oil is just the next step for the new phase for KBR,” said Krista Baldwin, owner of KBR and NHRA Top Fuel driver. “When we run the oil and lubricants… Continue reading Red Line Oil to Back Krista Baldwin Racing’s Top Fuel Program

VP Racing Extends Partnership With World Racing Group

VP Racing has agreed to a multi-year extension of its title of Official Fuel for the World Racing Group, organizer of the World of Outlaws and DIRTcar championships, the company announced. “We are ecstatic to build upon our relationship with World Racing Group (WRG),” said Chris Wall, Senior director of East Coast Race Fuel Sales… Continue reading VP Racing Extends Partnership With World Racing Group

Your Shop’s First Impression

A potential customer will place some level of judgement on the first impression made by your business exterior.

This article originally appeared in the November 2023 issue of THE SHOP Magazine. Photos courtesy Prefix Corp. Sorry, but looks matter. Yes, it may be a bit politically incorrect these days, but I am mostly referencing your business. The reality is people do judge. When was the last time you made an assumption about someone… Continue reading Your Shop’s First Impression