Tag: Performance

LIQUI MOLY, Turner Motorsport Continue Partnership

LIQUI MOLY is extending its cooperation with Turner Motorsport for the IMSA WeatherTech SportsCar Championship, the IMSA Michelin Pilot Challenge Series and the SRO GT World Challenge America Championship, the company announced. “This is a perfect addition to our international commitments in Formula 1 and MotoGP,” says Sebastian Zelger, CEO of LIQUI MOLY USA/Canada. In… Continue reading LIQUI MOLY, Turner Motorsport Continue Partnership

PerTronix Performance Brands’ Jim Hairston Retires

Effective Jan. 1, Jim Hairston retired from his full-time position at PerTronix Performance Brands and has moved into a consulting role. Hairston has been a critical part of PerTronix for over two decades, the company said, and previously served as vice president of sales and marketing and most recently as director of key accounts/business development.… Continue reading PerTronix Performance Brands’ Jim Hairston Retires

RRMCI to Represent Red Line Synthetic Oil

Red Line Synthetic Oil, a supplier of synthetic lubricants and additives, will now work with R&R Marketing Consultants Inc. (RRMCI) for North American sales and marketing representation, the firm announced. RRMCI will represent Red Line Oil’s entire lubricant line-up including motor oils, gear oils, assembly lubes, fuel additives and WaterWetter cooling additive. “We could not… Continue reading RRMCI to Represent Red Line Synthetic Oil

LSI Chemical Signs NanoTech Petroleum as Authorized Distributor for South Africa

LSI Chemical, manufacturer of additives and lubricants for the fuel, oil and lubricant industries, has announced NanoTech Petroleum as a new international distributor. Located in South Africa, NanoTech Petroleum is now authorized to distribute the entire line of LSI Chemical fuel and oil additives and the full line of Hot Shot’s Secret consumer products in… Continue reading LSI Chemical Signs NanoTech Petroleum as Authorized Distributor for South Africa

Red Line Synthetic Oil Continues Partnership with H.E.P. Motorsports Suzuki Motocross Team

Red Line Synthetic Oil, a supplier of synthetic lubricants and additives, has announced its partnership with the H.E.P. Motorsports team, factory team of Suzuki Motor of America, Inc. (SMAI), will continue through 2021. In addition to the 2021 Monster Energy Supercross series, Red Line will also provide products and technical support to the team as… Continue reading Red Line Synthetic Oil Continues Partnership with H.E.P. Motorsports Suzuki Motocross Team

Turn 14 Distribution Adds AST Suspension, MOTON Suspension Technology to Line Card

Performance parts distributor Turn 14 Distribution has added AST Suspension and MOTON Suspension Technology to its line card, the company announced. “AST Suspension and MOTON Suspension Technology are well-respected motorsports brands that offer high-caliber suspension components. AST Suspension has products for everyone from their non-adjustable 2000 Series up to their 5300 Series 3-way adjustable coilover… Continue reading Turn 14 Distribution Adds AST Suspension, MOTON Suspension Technology to Line Card

Iconic Engine Builder Sonny Leonard Passes Away

Sonny Leonard, an iconic engine builder, passed away Jan. 10 at the age 77, leaving behind an amazing legacy of innovation and success, Performance Racing Industry (PRI) announced. “Sonny Leonard’s passing is a huge loss for the racing industry. He will be missed not only for his engine-building skills and knowledge but also for his… Continue reading Iconic Engine Builder Sonny Leonard Passes Away

Sparta Evolution Signs with R&R Marketing Consultants

Sparta Evolution, designer and manufacturer of high-performance brake systems, has signed on as a new client of R&R Marketing Consultants Inc. (RRMCI), the company announced today. RRMCI will work with the Seattle, Washington-based company to market and sell its line of products, including Big Brake Kits and direct replacement brake kits that include all the… Continue reading Sparta Evolution Signs with R&R Marketing Consultants

Wilwood Disc Brakes Hires Outside Sales Contractor

Wilwood’s racing division has hired Tommy Strup as its newest outside sales contractor, the company announced. Strup brings more than 5 decades of racing experience and braking technology knowledge to the Wilwood team. Strup has owned a race program and worked directly with various race teams, builders and dealers. In 1996, Tommy turned his passion… Continue reading Wilwood Disc Brakes Hires Outside Sales Contractor

What is Overlanding?

Hellwig Products set out on a three-day adventure, explaining both the Arizona backcountry and what drives people to take up overlanding…

ODYSSEY, NorthStar Battery to Launch Nationwide in TravelCenters of America

EnerSys, the manufacturer of ODYSSEY Batteries, is teaming up with TravelCenters of America (TA) to offer ODYSSEY Performance and NorthStar PRO Group 31 batteries for heavy-duty applications in all TA locations throughout the United States, the company announced. As part of this exclusive agreement, purchase of any of the ODYSSEY and NorthStar Group 31 batteries… Continue reading ODYSSEY, NorthStar Battery to Launch Nationwide in TravelCenters of America

VP Racing Fuels Named Official Fuel of COPO Parts Direct

VP Racing Fuels, Inc., a manufacturer of performance fuels, lubricants and additives, has been named the Official Fuel of COPO Parts Direct and Turn Key Automotive in Oxford, Michigan, the company announced. “The COPO name is recognized around the world by racers, enthusiasts, and collectors in particular since there are only 69 of these awesome… Continue reading VP Racing Fuels Named Official Fuel of COPO Parts Direct

Racecar Engineering Cancels Vendor College 2021

Racecar Engineering, citing COVID-19, has canceled its annual Vendor College 2021 event during February’s Speedweeks in central Florida. To quote Racecar Engineering President, Steve Dorer, “I believe this is in everyone’s best interest to help ensure that we keep everyone safe, our doors open, and that we can continue on with ‘Business as Usual’ to… Continue reading Racecar Engineering Cancels Vendor College 2021