Performance Racing Industry
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2026 PRI Show Opens Attendee Registration
Motorsports professionals can now register for December's trade-only event, with a new tiered pricing structure...
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PRI Show Reports Strong Early Exhibitor Demand Ahead of December Event
More than 920 exhibitors secured space during priority booth selection for the Dec. 10-12 event in Indianapolis, reflecting continued investment…
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Motorsports Engineering Symposium To Debut at 2026 PRI Show
New program will bring together race engineers, teams & manufacturers in a working forum focused on real-world motorsports performance &…
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Ultra4 Racing To Host Industry Stakeholders Meeting at Kentucky Thunderdome
Ultra4 Racing invites racers, manufacturers & industry leaders to a June 10 stakeholder meeting to help shape the future of…
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SEMA, PRI Add Two Government Affairs Roles To Boost Motorsports Advocacy
Tierra Hubbard, director of government affairs for racing & Coby Lobaugh, grassroots manager for racing, are tasked with bringing more…
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SEMA/PRI & Yaamava’ Resort & Casino to Host Reception at RRDC Evening With Derek Bell MBE
Presented by Firestone, RRDC's 16th banquet honoring auto racing's most influential leaders takes place the night before the Acura Grand…
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PRI Inducts Three New Members Into Its Hall of Fame for 2025
Paul "Scooter" Brothers, John Kilroy & Chris Raschke were recognized for their enduring impact on motorsports at the 2025 PRI…
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PRI Paddock Is Set To Debut at the 2025 PRI Show
The new grand entrance experience will feature live interviews, showcase iconic vehicles & connect fans with industry leaders & innovators…
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2025 PRI Show Opens Doors for Students To Launch Motorsports Careers
Education, networking & hands-on programs prepare the next generation of industry leaders amid record exhibitor participation…
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PRI Show 2025 Reveals Education Program for Motorsports Professionals
Attendees will gain insights on sponsorship, AI, influencer marketing & engine performance through 50-plus expert-led sessions…
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Hammertown Off-Road Exhibit To Debut at 2025 PRI Show
PRI partners with Hammerking Productions to deliver an immersive off-road racing experience featuring top brands, vehicles & technology…
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PRI Expands Leadership & Event Capabilities With Two Key Hires
JP Hyden & Tiffany Hale will contribute to PRI initiatives designed to support motorsports at every level, from grassroots racing…
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Kristy Lake Joins SEMA as Vice President of Human Resources
In her new role, Lake will oversee all facets of human resources for SEMA & Performance Racing Industry (PRI)…
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Report: Motorsports Industry Generates Billions of Dollars & Supports Over 300,000 Jobs
PRI study highlights how motorsports businesses serve as a key driver of American economic activity…
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SEMA and PRI To Sponsor Road Racing Drivers Club Reception
The RRDC event celebrates 50 Years of the Grand Prix of Long Beach & will honor Mario Andretti, Al Unser Jr.…
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