PRI Show Reports Strong Early Exhibitor Demand Ahead of December Event
More than 920 exhibitors secured space during priority booth selection for the Dec. 10-12 event in Indiana, reflecting continued investment across the racing industry...
Following priority booth selection, more than 920 exhibitors have committed over 360,000 net square feet of exhibit space across every major segment of the racing industry for the 2026 Performance Racing Industry (PRI) Show, scheduled for December 10-12 at the Indiana Convention Center & Lucas Oil Stadium. The strong early participation underscores continued confidence in the PRI Show as the premier business event for motorsports professionals and companies worldwide, event organizers stated in a press release.
PRI Show Reflects the Health of the Global Racing Industry
“The strength of this year’s booth selection process reflects the overall health and direction of the racing industry,” said PRI managing director Doug Bresnahan. “Companies continue to invest in PRI because this is where the industry comes together to launch products, connect with customers and move business forward.”
The PRI Show brings together engine builders, chassis manufacturers, performance parts companies, distributors, fabrication specialists, service providers and more. The diversity across the show floor continues to reflect a global industry that is actively innovating and investing in new technologies, competitive advantage and business expansion, noted the release.
Latest Racing Innovations & Building Connections at the PRI Show
The PRI Show serves as a business hub for the global racing industry, where new products are launched, purchasing decisions are made and partnerships are developed. Exhibitors and attendees rely on the show floor to identify new technologies, build supplier relationships, and connect directly with decision-makers shaping the future of motorsports, officials said.
“The PRI Show is where the racing industry comes to do business at scale,” said PRI Show director Karin Davidson. “From discovering new products to strengthening long-term partnerships, the show floor is designed to maximize meaningful connections and drive real business outcomes for exhibitors and attendees alike.”
The Motorsports Engineering Symposium
New for the 2026 PRI Show, the Motorsports Engineering Symposium will bring together engineers, designers and technical leaders from across the racing industry for a focused program dedicated to advancing performance, innovation and applied engineering in motorsports. The symposium will provide a forum for sharing technical knowledge, exploring emerging technologies and highlighting the engineering breakthroughs shaping the future of racing.
Attendee registration opens in July. To register, book hotel accommodations and learn more about the 2026 PRI Show, visit PRI2026.com/Attend.
