Designed in collaboration with American Expedition Vehicles, the camper is built on the back of an AEV Prospector XL truck…
Tag: Overlanding
Shock Value
Literally and figuratively, these days we could all use a smoother ride, right? When it comes to aftermarket suspension upgrades, performance shocks help soften some bumps in the road. Whether at the track or on the trail, the proper shock setup provides the stability, control and safety customers seek. Add in specialized tasks such as… Continue reading Shock Value
Warn Industries Celebrating 75th Anniversary in 2023
Warn Industries is celebrating its 75th anniversary in 2023 and will mark the occasion with commemorative items and products, employee celebrations, social media giveaways, and more, the company announced. Warn will be celebrating the anniversary for the rest of 2023, with activities including an upcoming video to showcase the innovations, heritage, and imagery of the… Continue reading Warn Industries Celebrating 75th Anniversary in 2023
Overland Expo West Draws Record Attendance
Overland Expo saw record attendance at its Overland Expo West event, held last month in Flagstaff, Arizona, event organizers announced. The event hosted over 400 exhibitors and more than 30,000 attendees — a 6% year-over-year increase in attendance, Emerald X, Overland Expo’s parent company, reported. “The continued growth of the overlanding market coupled with Overland… Continue reading Overland Expo West Draws Record Attendance
Stallion 4×4 Launches Online Storefront
Stallion 4×4, an arm of aftermarket retailer Quadratec, has launched an online storefront for 2021-23 Ford Bronco parts and accessories, the company announced. The new website, www.stallion4x4.com will feature products and content for Bronco owners, as well as product reviews, recommendations and industry news. “With the return of the venerable Ford Bronco, we wanted to… Continue reading Stallion 4×4 Launches Online Storefront
Saving the Species: Land Rover Defenders
In the early 1990s, having already conquered Europe, Land Rover decided to bring its distinctive Defender SUVs stateside. Between 1993-97, the company sold approximately 7,000 NAS (North American Specification) Defenders complete with lefthand drive, fuel-injected gasoline engines and other amenities designed to appeal to an American audience. When they arrived, no one had to tell… Continue reading Saving the Species: Land Rover Defenders
Diode Dynamics to Exhibit at Northwest Overland Rally
Diode Dynamics, a manufacturer of automotive LED lighting, will be exhibiting at the 2023 Northwest Overland Rally in Plain, Washington, from June 15-18, the company announced. In addition to a full schedule of presentations and networking events, attendees of the Northwest Overland Rally will be able to explore Diode Dynamics’ mobile showroom and get a… Continue reading Diode Dynamics to Exhibit at Northwest Overland Rally
Off-Road Bumper Sales: Part II
Editor’s note: This article originally appeared in the July 2023 issue of THE SHOP magazine. It is the second in a two-part article highlighting trends and sales techniques related to aftermarket bumpers. Part I appeared in the May 2023 issue of THE SHOP. When selling aftermarket bumpers, the approach is simple—the products work better, look… Continue reading Off-Road Bumper Sales: Part II
Yukon Gear & Axle Details Summer Rebate Program
Yukon Gear & Axle has revealed new details for its 2023 Summer Rebate program, the company announced. Retail consumers looking to upgrade their differential and drivetrain products can save up to $175 on Yukon branded products. Ten different products will offer special discounts for consumers, the company said. “These types of rebate programs help our… Continue reading Yukon Gear & Axle Details Summer Rebate Program
Bronco Partners With Wyoming Tourism Office for Adventure Travel Series
The Wyoming Office of Tourism has formed a new partnership with the Ford Bronco Wild Fund and Outside to create a new online video series, Wildly Wyoming, which will air on streaming services and Outside TV, the organizations announced. The five-episode series will showcase three groups of Team Bronco Ambassadors setting out on adventures across… Continue reading Bronco Partners With Wyoming Tourism Office for Adventure Travel Series
Featured Product: Tuff Stuff Overland Tuff Air Portable Air Compressor
Rugged and compact, the Tuff Air is the perfect accessory for every adventure…
XOVERLAND Renews Travel Series, Film Festival
XOVERLAND has announced the location for the sixth season of its Apex Series, which will take place in southern Africa. In addition, the team has announced it will host the second XOVERLAND Film Festival and offer a full slate of new content in the coming year, the company said. For the sixth season of XOVERLAND’s… Continue reading XOVERLAND Renews Travel Series, Film Festival
PPG Expands Global Powder Coating Production Capacity
PPG is investing $44 million to upgrade five powder coating manufacturing facilities in the U.S. and Latin America, the company announced. The projects are part of PPG’s strategic efforts to expand its powder coatings offerings and increase global production, the company said. The investment includes $30 million for U.S. plants and $14 million for facilities… Continue reading PPG Expands Global Powder Coating Production Capacity
Turn 14 Distribution Adds Project X Offroad to Line Card
Performance parts distributor Turn 14 Distribution has added Project X Offroad and its lineup of truck and Jeep products to its line card, the company announced. “Project X Offroad is innovating unlike anyone else in the off-road segment, and Turn 14 Distribution is thrilled to partner with the company to help expand its reach. The… Continue reading Turn 14 Distribution Adds Project X Offroad to Line Card
Heightened Awareness: Lifts & Leveling Kits
This article originally appeared in the June 2023 issue of THE SHOP magazine. Whether they’re planning to tackle the toughest trails or simply want to look good while driving around town, truck and SUV owners continue to enthusiastically support the lifts and leveling kits market. Offering sophisticated designs to match today’s high-tech vehicle innovations, lift… Continue reading Heightened Awareness: Lifts & Leveling Kits