RealTruck Acquires Go Rhino

RealTruck has acquired the Go Rhino brand and its parent company, IDDEA (Industria Diseñadora De Autopartes, S.A. De C.V.), the companies announced.

Go Rhino holds 40 issued and pending patents for the products it develops and manufactures for truck, Jeep and SUV applications, the company said. The acquisition adds to RealTruck’s existing portfolio of brands spanning truck bed covers, truck bed liners, steps, floor liners, fender flares, vent visors and cargo management.

“We’re pleased to welcome the Go Rhino team to our family of leading aftermarket automotive accessories brands,” said RealTruck CEO Carl-Martin Lindahl. “We look forward to joining forces to expand RealTruck’s operations into Mexico with Go Rhino’s impressive product design, development and manufacturing teams. Go Rhino’s product lineup enhances RealTruck’s mission to inspire more people to accessorize their vehicles for their everyday needs, pursuit of the outdoors, and passion for personalization.”

Go Rhino’s selection of automotive accessories include side steps and running boards in nearly 20 styles, sports bars for modern trucks, hitch steps, bumpers, and products for public safety vehicles, as well as a program of Bronco-specific accessories, according to the company.

“At Go Rhino, we’re passionate about providing the most innovative products so people can both pursue and express their lifestyle in a customized vehicle with top-quality products,” said Manuel Alvarez, president of Go Rhino. “We are excited to partner with RealTruck to expand our products’ reach in support of their vision to scale the aftermarket accessory market through increasing consumer awareness.”

Alvarez has owned and managed the business based in Mexico for several decades, and, according to RealTruck representatives, will continue to lead RealTruck’s operations in Mexico.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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