Follow along with the driver and his team as they prepare for and compete in the annual off-road race in Johnson Valley, California…
Tag: Off-Road & 4×4
Anchor Points: Selling Aftermarket Winches
This article originally appeared in the April 2023 issue of THE SHOP. Increased interest in off-roading and overlanding means increased interest in the accessories that make trips on the trail safer and more enjoyable. Recovery winches fit that description. Available for a wide range of vehicles and with various features and accessories, winches are a… Continue reading Anchor Points: Selling Aftermarket Winches
Jeep Teases Easter Jeep Safari Concepts
Scheduled to appear at the annual off-roading event next month, the fleet of new vehicles will include an electrified 4xe model…
Cummins Launches New Brand for Green Power Business
Cummins has launched a new brand for its green and new power business, the company announced. The new brand, Accelera, will focus on zero-emissions solutions for its product portfolio, the company said, including hydrogen fuel cells, batteries, e-axles, traction systems and electrolyzers, to sustainably power a variety of industries. Amy Davis, who has led the… Continue reading Cummins Launches New Brand for Green Power Business
AWE Launches Full ACES & PIES Data Program
AWE has completed an 18-month project to convert all data into the ACES and PIES, the company announced. The change in format aims to improve importing and updating data across its network of dealers, AWE representatives said. The brand worked with the data team at PDM Automotive, which serves as the backbone of AWE’s data… Continue reading AWE Launches Full ACES & PIES Data Program
Rebelle Rally Partners with Pennzoil
The Rebelle Rally, an off-road navigation rally for women, has entered into a new partnership with Pennzoil, event officials announced. As part of the relationship, Pennzoil will support the rally, its collaborative mechanics program, and the training arm of Rebelle known as Rebelle U. The Rebelle Rally Mechanics program is a pool of mechanics who… Continue reading Rebelle Rally Partners with Pennzoil
MAHLE Aftermarket Renews Partnership with RTR Motorsports
MAHLE Aftermarket has renewed its sponsorship with RTR Motorsports for the 2023 season, marking six years of collaboration, including serving as a sponsor on the organization’s numerous racecar entries in the Formula Drift and Ultra4 racing series, the company announced. As part of the partnership, RTR Motorsports team will also remain a member of the… Continue reading MAHLE Aftermarket Renews Partnership with RTR Motorsports
Hold Me Tight: Performance Clutch Systems
This article originally appeared in the April 2023 issue of THE SHOP. The continued excitement around manual shifting from a loyal group of racers and street enthusiasts means the clutch market remains strong, even amid all the new developments happening with automatic transmissions. In fact, the clutch market is seeing plenty of advancements of its… Continue reading Hold Me Tight: Performance Clutch Systems
RealTruck VP Riser Named to ORBA Board of Directors
RealTruck Vice President of Marketing, Lee Riser, has been appointed to the Off-Road Business Association (ORBA) board of directors, where she will serve as the organization’s only female member, the company announced in celebration of International Women’s Day. “I’m thrilled to join the ORBA board of directors,” said Riser. “ORBA is at the forefront of… Continue reading RealTruck VP Riser Named to ORBA Board of Directors
Turn 14 Distribution Adds Daystar to Line Card
Performance parts distributor Turn 14 Distribution has added Daystar to its line card, the company announced. “Daystar offers a wide range of products for the off-road market, with its core product offering in the lift/leveling space. Complementary products include bushings, engine mounts, track bars, and recovery items. This wide range of product categories covers popular… Continue reading Turn 14 Distribution Adds Daystar to Line Card
E.C.D. Automotive Design Announces Merger, Stock Listing
E.C.D. Automotive Design has announced new plans to go public, the company announced. E.C.D., the Florida-based Land Rover restomod builder, and EF Hutton Acquisition Corporation (EFHT), a special purpose acquisition company formed by a division of Benchmark Investments, an investment bank, will merge, making E.C.D. a wholly owned subsidiary of EFHT. Following the merger, EFHT… Continue reading E.C.D. Automotive Design Announces Merger, Stock Listing
Tread Lightly! Partners with Firestone
Firestone has formed a new partnership with Tread Lightly! to promote responsible and sustainable off-roading through cross-brand marketing and other activities, the organizations announced. “Through Tread Lightly! trail cleanups and conservation efforts, Firestone is excited to improve and protect America’s trails for future generations,” said Merritt Gilbert, director of consumer marketing, Bridgestone Americas. The collaboration… Continue reading Tread Lightly! Partners with Firestone
Keystone Automotive Shares BIG Show Recap Video
Keystone Automotive Operations has shared a recap video of its annual BIG Show customer event, held at the Gaylord Rockies in Aurora, Colorado, last month. Watch the video above to get a glimpse of the action and hear from some builders who attended the event.
History of the Mint 400
Take a look back at the birth, growth and revival of the iconic off-road race…
Fox Factory Acquires Custom Wheel House
Fox Factory has signed an agreement to acquire Custom Wheel House, a family of brands that includes Method Race Wheels, Tensor Tire and GMZ Race Products, from Thompson Street Capital Partners and other sellers, the company announced. The purchase price for the transaction, which is subject to customary adjustments, is valued at $131.6 million, the… Continue reading Fox Factory Acquires Custom Wheel House