Tint World Names Christy Johnson as Chief Marketing Officer

Tint World Automotive Styling Centers announced it has named marketing executive Christy Johnson as chief marketing officer.

Johnson’s appointment reflects Tint World’s continued investment in strengthening brand awareness, enhancing franchisee support and accelerating long-term domestic and international growth, company officials stated in a press release. She joins during a period of continued expansion as the company strengthens its leadership infrastructure and franchise support systems to drive a sustainable growth strategy forward.

“Christy brings a strategic mindset, significant marketing leadership and franchise expertise that will guide Tint World through its next phase of growth,” said founder and CEO of Tint World Charles Bonfiglio. “She has a deep-rooted understanding of how to build brands that drive consumer engagement and build franchisee success. We’re excited to welcome her to the leadership team.”

Johnson’s Franchise Marketing Background

Johnson joins the company following leadership roles with global franchise brands including Papa John’s and Yum! Brands, bringing decades of expertise in franchise marketing, brand strategy and consumer engagement. Throughout her career, Johnson’s leadership has championed bold strategies to scale brands from early-stage development to international expansion, noted the release. Her experience spans franchise operations, field and consumer marketing using data-driven best practices.

“I’m excited to work alongside the team to further strengthen customer engagement and franchisee support across the system,” said Johnson. “Tint World is a lifestyle brand with an enthusiastic customer base and a strong franchise community. The opportunity to drive an integrated global marketing strategy to impact growth is exciting, and I look forward to leading the evolution of the brand.”

Johnson’s Role at Tint World

As chief marketing officer, Johnson will oversee Tint World’s global marketing strategy and brand positioning, customer engagement initiatives, as well as franchise marketing. She will lead customer loyalty, digital and social storytelling, and franchise support to drive growth across the country and internationally, the company said.