Holley Performance Brands Unveils Expanded 2026 Flagship Event Season
Holley is adding premium activations & expanded programming across its six nationwide events, building on its 2025 momentum from its experiential platform…
Holley Performance Brands has announced its 2026 flagship event season, which begins this week with LS Fest West at Las Vegas Motor Speedway. Following a strong 2025 season that drew more than 105,000 attendees across Holley’s flagship events and generated over 75 million social media impressions, the company is expanding its 2026 lineup with new premium activations and enhanced fan experiences designed to deepen engagement and strengthen brand reach, company officials stated in a press release.
Holley’s flagship events remain a cornerstone of the company’s experiential marketing strategy, showcasing its portfolio of brands, strengthening direct connections with enthusiasts, and activating Holley’s four consumer vertical groupings: American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. For 2026, Holley is building on that platform with new experiences intended to increase participation, expand on-site engagement, and create additional premium touchpoints for fans and race participants alike, noted the release.
“The strength of our events platform is a direct reflection of the enthusiasm behind our brands and the experiences we create for the community,” said Matthew Stevenson, president and CEO, Holley Performance Brands. “As we begin the 2026 season, we are focused on building on that momentum by introducing new activations that elevate the fan experience, increase engagement, and further expand the reach of our iconic portfolio of brands.”
What’s New at Holley Events in 2026
A key highlight of the 2026 season is expanded Sunday programming at LS Fest East, where Holley will add new activations at the National Corvette Museum Motorsports Park road course. New offerings will include Drift Challenge Sunday Shred Ride-Alongs, touring laps in LS-powered vehicles or the track’s fleet of C8 Corvettes at a special LS Fest rate, public access to the newly renovated kart track, and a satellite merchandise store pop-up to expand on-site offerings.
Across the broader event season, Holley is also introducing several new fan-focused experiences. A new Premier Car Show Parking program will showcase select vehicles in high-visibility premium locations, while Drift Ride-Along experiences will debut at LS Fest West and LS Fest East, giving attendees the opportunity to ride in professionally driven drift cars through limited-capacity paid experiences.
2026 Holley Flagship Event Schedule
The 2026 season kicks off in April with Holley LS Fest West at Las Vegas Motor Speedway, featuring off-road racing, drifting and drag racing. In May, LS Fest Texas returns to Texas Motor Speedway in Fort Worth with drifting, drag racing and the popular Truck Shootout competition. The action continues in September with LS Fest East at Beech Bend Raceway Park in Bowling Green, Kentucky. Holley MoParty returns for its seventh year at Beech Bend, celebrating Mopar performance with drag racing, autocross, car show competition and enthusiast activities. The Holley Ford Festival, which continues to grow as a premier destination for Ford enthusiasts, will feature an expanded lineup of activities, exhibitions and on-track action for cars and trucks alike. The season concludes with a factory tour and Dyno competition at the home of the APR and DINAN brands, with fans of modified German performance.
2026 Holley Event Locations & Dates
- LS Fest West: Las Vegas Motor Speedway, April 24–26, 2026
- LS Fest Texas: Texas Motor Speedway, May 15–16, 2026
- LS Fest East: Beech Bend Raceway Park, Sept. 11–13, 2026
- MoParty: Beech Bend Raceway Park, September 18–19, 2026
- Holley Ford Festival: Beech Bend Raceway Park, Oct. 2-3, 2026
- DINAN & APR HausParty: APR & Dinan HQ, Opelika, Alabama, Oct. 10, 2026
Holley says its flagship events are supported by a broader experiential strategy that includes top industry tradeshows, including SEMA and PRI, while supporting more than 50 enthusiast events nationwide. Holley will continue to amplify flagship event content across its social media channels, extending the impact of these experiences well beyond the track and venue gates.
