SEMA Cares Introduces ‘Build-At-Home’ Campaign

New SEMA Cares Chair Kathryn Reinhardt is introducing a new ‘Build-At-Home’ campaign to help raise money for the organization in absence of the annual SEMA Pinewood Drage Races. The campaign asks donors to purchase a pinewood kit from SEMA Cares, with the proceeds going toward organizations like the Austin Hatcher Foundation for pediatric cancer and… Continue reading SEMA Cares Introduces ‘Build-At-Home’ Campaign

Petersen Museum to Debut Virtual Exhibits

The Petersen Automotive Museum will soon be launching three new virtual exhibits, the museum announced. The new exhibits are: Supercars: A Century of Spectacle and Speed Extreme Conditions, supported by Land Rover Redefining Performance, supported by Porsche “Supercars: A Century of Spectacle and Speed” showcases the evolution of the supercar. Notable vehicles on exhibit include… Continue reading Petersen Museum to Debut Virtual Exhibits

Carlisle Wraps Up ‘Unique’ 2020 Season

When Carlisle Auctions last held a live event in February, little did anyone know it would be more than seven months between on-site auctions. Backed by industry support and a set of health and safety guidelines, Carlisle Auctions successfully hosted and executed its two-day Fall Carlisle auction at the Carlisle Expo Center, wrapping up the… Continue reading Carlisle Wraps Up ‘Unique’ 2020 Season

2020 SEMA Show Gear Available Online

The full line-up of 2020 SEMA Show apparel and merchandise will be available to purchase online, Piston Driven, the officially licensed merchandiser of SEMA Show apparel, has announced. New 2020 designs consisting of tees, headwear, outerwear, decals, license plates, lapel pins and more are available now at SEMAgear.com. There is a limited supply on some… Continue reading 2020 SEMA Show Gear Available Online

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Recaro Automotive Seating Opens New Facility

Recaro Automotive, a manufacturer of performance car seating, has announced the grand opening of its new North American facility, Recaro Automotive HQ. Located in Clinton Township, Michigan, the official ribbon-cutting ceremony for the facility took place on October 6. Earlier this year, Recaro Automotive was acquired by Raven Acquisitions. The new facility will be responsible… Continue reading Recaro Automotive Seating Opens New Facility

Virtual Fundraiser Nets Over $4,000 for AACF

The Automotive Aftermarket Supplier Association Technology Conference (ATC) concluded their virtual conference last week and announced a charitable donation of over $4,000 to the Automotive Aftermarket Charitable Foundation (AACF). The AACF was the beneficiary of a $4,175 gift from participants in the ATC last week thanks to ATC organizers and ‘Loonie-Toonie’ game sponsors, Pricedex Software.… Continue reading Virtual Fundraiser Nets Over $4,000 for AACF

Organizers Reveal Engine Performance Expo Details

Performance engine companies Rottler, Total Seal and Race Winning Brands have announced the formation of the Engine Performance Expo, an interactive, free, online educational event. The Engine Performance Expo will be held Jan. 7-9, 2021. “With the major trade shows being canceled this year due to the COVID-19 situation, we saw an information exchange gap… Continue reading Organizers Reveal Engine Performance Expo Details

CURT Launches Product Spotlight Ahead of Virtual Trade Shows

CURT, a supplier of towing products and manufacturer of USA-made custom-fit trailer hitches, has created a new virtual product spotlight experience. With several tradeshows moving to an online format this year, CURT is launching a dedicated spotlight page to introduce its new product lineup for 2021, the company said. The New Product Spotlight page is… Continue reading CURT Launches Product Spotlight Ahead of Virtual Trade Shows

Champion Oil’s Diesel Blog to Livestream ‘Blackout in the Country’

Champion Oil, a manufacturer of lubricants, including diesel engine oils and additives, will be livestreaming the Blackout in the Country Diesel Event on Oct. 10 via its Blue Flame Diesel Blog, the company announced. Hosted by Bean’s Diesel Performance, Blackout in the Country Diesel will feature dirt drag racing, dyno challenges, show and shine contests,… Continue reading Champion Oil’s Diesel Blog to Livestream ‘Blackout in the Country’

AAM Group Virtual Trade Show Adds Build Contest

As part of its inaugural “The Event” virtual new-product trade show, The AAM Group is calling for submissions for the Masterpieces of Metal vehicle-build contest. Sponsored by Westin Automotive, Masterpieces of Metal invites automotive builders to submit their best creations and have them judged by attendees of The Event. The top vote-getter will be named… Continue reading AAM Group Virtual Trade Show Adds Build Contest

OPTIMA Batteries Hosting Hi-Performance Expo at COTA

OPTIMA Batteries has announced that it will host the inaugural Hi-Performance Expo at the Circuit of the Americas (COTA) in Austin, Texas on Nov. 1-3. The three-day expo will showcase the industry brands, personalities and vehicles, the company says. Open to spectators, the outdoor-only event will feature a lineup of competition events with prizes for… Continue reading OPTIMA Batteries Hosting Hi-Performance Expo at COTA

Subaru Makes Record Attempt for Largest Parade of Same-Make Vehicles

Subaru of America claimed a new Guinness World Record title for the largest parade of same-make vehicles last weekend in Costa Mesa, California. The parade, organized by the 2020 Subaru Tecnica International Subiefest, spanned two miles and included more than 2,000 Subaru vehicles driven by Subaru owners. Subaru Tecnica International (STI) Subiefest is a gathering… Continue reading Subaru Makes Record Attempt for Largest Parade of Same-Make Vehicles

Petersen Automotive Museum Gala Raises Record Funds

The Petersen Automotive Museum hosted its virtual 26th Annual Gala Celebration last week. During the virtual event, the museum raised a record net of $1.2 million. During the festivities, the museum teased three new exhibits set to launch in October, including a new supercar display with more than 30 cars, chronicling the rise of the… Continue reading Petersen Automotive Museum Gala Raises Record Funds