Oracle Lighting Collects 4 Awards at SEMA Show

Oracle Lighting collected four awards to add to its showcase at the 2022 SEMA Show in Las Vegas, the company announced. During the annual trade show, Oracle Lighting received the SDC Data Excellence Award, runner-up for Best New Off-Road/4-Wheel Drive Product 2023 for its Integrated Bronco Windshield Roof LED Light Bar, a Global Media Award… Continue reading Oracle Lighting Collects 4 Awards at SEMA Show

SEMA Webinar to Cover Social Media Strategy

An upcoming webinar from the SEMA ARMO Council will feature two social media experts discussing online presence and shop promotion using social media, the organization announced. Scheduled for Dec. 15 at 10 a.m. PST, the webinar will feature THE SHOP contributor Barry Alt, founder of Motorhead Digital and a digital marketing expert focused on the… Continue reading SEMA Webinar to Cover Social Media Strategy

Internet Eddie: Monday Migraine or Valued Customer?

How often does a customer come into your shop and already know more about a specific product than you or your team? Traditionally, customers would walk into your shop, tell you what they’re looking for, and rely on your suggestions. With today’s endless online blogs, forums, YouTube videos and social media spots, however, it’s easy… Continue reading Internet Eddie: Monday Migraine or Valued Customer?

SEMA SBN Women’s Leadership Forum Returns for 2023

The SEMA Businesswomen’s Network Leadership Forum will return for 2023, the organization announced. Scheduled for March 2023 in Costa Mesa, California, the theme for the second annual event is “Dare to Lead,” SBN officials said. During the event, participants will discover tools that will enhance their personal development and leadership skills, while keynote sessions will… Continue reading SEMA SBN Women’s Leadership Forum Returns for 2023

L.A. Auto Show Highlights Growing Impact of EVs

The 2022 Los Angeles Auto Show will highlight the growing impact of electric vehicles in the automotive industry, show organizers announced. Taking place from Nov. 18 to 27 at the Los Angeles Convention Center, the L.A. Auto Show will host new EV debuts and give show-goers access to an array of electric-vehicle test drives and… Continue reading L.A. Auto Show Highlights Growing Impact of EVs

Amelia Concours to Honor Jeff Gordon

Hagerty announced today that NASCAR Hall of Famer and Vice Chairman of Hendrick Motorsports, Jeff Gordon, will serve as honoree of The Amelia, event organizers announced. The weekend’s events will include a seminar on Saturday featuring Gordon and NASCAR Hall of Fame crew chief Ray Evernham as well as opportunities to meet the driver at Sunday’s concours that will… Continue reading Amelia Concours to Honor Jeff Gordon

Rockford Fosgate Hosts Dealer Education Events

Rockford Fosgate hosted a series of events for retail store owners at the SEMA Show last month. During the SEMA Show, Rockford Fosgate hosted 280 guests comprised of US retail store owners and managers, international distributors and sales representatives. This inaugural event, dubbed the “Sit-Down” was an all-day learning and networking opportunity for dealers. Bill… Continue reading Rockford Fosgate Hosts Dealer Education Events

Electrify Expo Expands 2023 Schedule

Electrify Expo is expanding its footprint in 2023 with a 7-event schedule, the traveling electric mobility festival announced. In 2021, Electrify Expo hosted events in three cities, then expanded to 5 markets in 2022, organizers said. To meet the growing interest among consumers, Electrify Expo has added two new EV-leading markets in 2023. Both Long Beach and Austin will… Continue reading Electrify Expo Expands 2023 Schedule

WD-40 Recognized for Support of SEMA Cares

WD-40 was recognized for its support of SEMA Cares, the company announced. Presented only at the direction of the SEMA Chairman, SEMA Chairman of the Board James Lawrence presented WD-40 with the Chairman’s Service Award during the SEMA Show Industry Awards Banquet in Las Vegas. Click here to read more about the award from SEMA.

Kevin Robinson Wins 2022 SEMA Launch Pad Competition

Kevin Robinson was named the winner of the 2022 SEMA Launch Pad competition for his product, the TRAC Tire Jack, the organization announced. The TRAC Tire Jack is a tool designed to make removing or installing a wheel/tire from a vehicle safer, simpler and easier. For winning the competition, Robinson received a grand-prize package valued… Continue reading Kevin Robinson Wins 2022 SEMA Launch Pad Competition

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Bob Schoeberl Memorial Tournament Raises Over $600K for AACF

The Automotive Aftermarket Charitable Foundation’s (AACF) is celebrating another successful edition of the Bob Schoeberl Memorial Golf Tournament, held recently during the SEMA and AAPEX industry week in Las Vegas, the organization said. The tournament attracted 160 golfers and raised more than $600,000 to help individuals and families in the automotive aftermarket in need, AACF… Continue reading Bob Schoeberl Memorial Tournament Raises Over $600K for AACF