Yokohama Tire To Sponsor 2026 Bassmaster Classic & Elite Series
For the third year in a row, the tire company is partnering with B.A.S.S. to create fan-related activities & activations for Bassmaster tournaments...
Yokohama Tire is continuing to raise awareness of its GEOLANDAR truck and CUV/SUV tires to outdoor enthusiasts and the fishing community via its partnership with Bassmaster, company officials stated in a press release. The tiremaker announced it has returned to sponsor multiple Bassmaster events for the third consecutive year, including:
- Presenting Sponsor of the Bassmaster Classic Weigh-in Presented by Yokohama Tire, Knoxville, Tennessee, March 12-15
- Presenting Sponsor of the Bassmaster Classic Celebrity Pro-Am presented by Yokohama, Knoxville, Tennessee, March 12
- Title Sponsor of the Elite Series Tournament at Santee Cooper, Santee Cooper Lakes, Clarendon County, South Carolina, May 14-17
“Yokohama is once again proud to partner with Bassmaster on several fan-related activities and activations,” said Candace Cogan, Yokohama’s director of product marketing. “We’re looking forward to another successful year connecting with Bassmaster’s passionate fan base about our wide range of rugged GEOLANDAR tires.”
Celebrities, Influencers, Top Anglers & Fans
As presenting sponsor of the Bassmaster Classic Celebrity Pro-Am, Yokohama will help kick off the week by pairing celebrities, influencers and top Bassmaster anglers for an exhibition event. The company will also be the presenting sponsor of the Bassmaster Classic weigh-ins.
Tim Montana, a country-rock artist who frequently partners with Yokohama on truck and SxS builds, will be fishing in the Bassmaster Classic Celebrity Pro-Am driven by Yokohama.
Yokohama will also headline the Bassmaster Elite at Santee Cooper Lakes, one of the most anticipated destinations on the 2026 Elite Series schedule, noted the release.
“Bassmaster fans are among the most loyal and engaged in sports, and Yokohama has continually demonstrated a commitment to enhancing their experience, both on-site and through our media platforms,” said Phillip Johnson, chief operating officer of B.A.S.S. “Their GEOLANDAR lineup has become a trusted favorite for anglers and outdoorsmen, and we’re thrilled to expand our partnership across some of the most visible and exciting moments of the Bassmaster season.”
Yokohama will have multiple fan touchpoints throughout the season with interactive displays, giveaways, Team Yokohama appearances and cross-promotions into Yokohama’s off-road motorsport properties.
Team Yokohama athletes competing in the Bassmaster Elite 2026 season include:
- Brandon Palaniuk, a three-time BASS Nation Championship winner and two-time Bassmaster Angler of the Year
- Logan Parks, a college Bassmaster Champion and Team of the Year winner.
