UMC Forms Strategic Partnership with Godfrey Proof

Feb 4, 2021

Utah Motorsports Campus (UMC) has formed a strategic partnership with Godfrey Proof, a branding and lifestyle company, the facility announced.

Godfrey Proof was created by Gregg Godfrey, a world-record holder and creator of Nitro Circus. Godfrey Proof, a subsidiary of Godfrey Entertainment, has relocated its headquarters to UMC and will utilize the facility to create events and experiences.

“We are very happy to announce this new partnership with Godfrey Proof,” said Dixon Hunt, UMC general manager. “They are an exciting new company with great ideas and great connections throughout the industries in which we want to be involved, and we think that this will help both companies grow and prosper as well as taking UMC to a new level of awareness and excitement.”

“We are so excited for this new relationship between Godfrey Proof and UMC,” said Godfrey. “Over the past 60 years, our family has been involved in many events in Utah, and this partnership will allow us to be involved in many more.”

Over the past two decades, Godfrey has been involved in some action-sports events, activities and brands in the world, including Nitro Circus, Nitro World Games, Thrillbillies and Godfrey Entertainment.

The 511-acre facility’s location, just west of Salt Lake City, is ideal to attract fans and participants from throughout the western United States, and UMC’s design lends itself to the types of music, lifestyle, stunt and motorsport events in which Godfrey Proof specializes, the company said.

The first combined effort of UMC and Godfrey Proof will take place on February 6, when Godfrey Proof hosts a Cars and Coffee event at UMC in conjunction with the regularly scheduled Winter Open Weekend event, in which participants can do drifting, autocross or drive on the racetrack.

“We are excited for this first event with Godfrey Proof,” continued Hunt. “We’ve wanted to do Cars and Coffee here for years, and Godfrey Proof looks like they can unlock the enthusiasm needed for that. We are actively brainstorming with the Godfrey Proof team to create more new, exciting music, lifestyle, stunt and motorsport events and opportunities, and we look forward to announcing those in the near future.”