Survey: New York Auto Show Influences Buying Decisions for 80% of Visitors
Headed into 2027, the New York International Auto Show continues to connect automakers, media, dealers & consumers…
The New York International Auto Show continues to be one of the industry’s most important places to connect automakers, media, dealers and consumers, with a recent survey showing the event directly affects the buying decisions of 80% of its visitors.
Heading into its 127th year, the 2027 Show will take place March 26-April 4 at the Jacob K. Javits Convention Center in New York, with Media & Industry Days set for March 23-25.
“The 2026 Show demonstrated the incredible connection between the automotive industry and New York consumers,” said Mark Schienberg, president of the New York International Auto Show. “We’re taking that momentum into 2027 and building an even bigger platform for automakers, media, industry and consumers.”
Direct Impact
Officials recently released the 2026 Auto Show Visitor Impact Report, which found that 80% of visitors said attending the New York Auto Show influenced their decision on their next vehicle. Also, 38% indicated that they plan to purchase or lease a new vehicle within 12 months, and 42% of those 12-month purchase intenders added one or more brands to their consideration list after attending.
In addition, 72% said the New York Auto Show, which was founded in 1900, was the only automotive event they had attended in the previous 12 months.
The survey confirmed that 92% of those who indicated that they planned to purchase a car in the next 12 months after visiting the show actually did so, highlighting the show’s direct impact on new vehicle purchases.
Building on that momentum, the 2027 New York Auto Show is expected to deliver an expanded lineup of industry and consumer programs, including major new product announcements, a robust schedule of business-to-business events and new vehicle test-track experiences.
The Automotive Forum, a full-day B2B conference organized by J.D. Power, the Virginia-based National Automobile Dealers Association (NADA) and the New York International Auto Show, will kick off the industry’s pre-public days on Tuesday, March 23, followed by two days of media and industry programming featuring vehicle reveals, executive forums, industry insights, conferences and major automotive events.
The public show will open Friday, March 26, with an expanded range of vehicles, technology, attractions and opportunities for consumers to get behind the wheel.
