Skip Barber Racing School has launched its first-ever membership program, providing benefits and event access to former racing school students, the school announced.
Membership benefits include paddock passes at Skip Barber race weekends, hot laps with SBRS instructors, a private Buy/Sell/Trade community and special member access to the SBRS Karting Academy. Member levels will be invited to Skip Barber Alumni weekends held at tracks around the country. The weekend events will showcase all of the SBRS driving programs, its celebrity alumni, fun lifestyle and driving activities for all family members, the racing school said.
The Member program is part of a multi-year business expansion plan which also includes the Fall 2021 opening of a 40,000 square-foot indoor go-karting facility at American Dream Mall in Bergen County, New Jersey. Special karting memberships for both competitive and recreational karting will kick off in late summer.
“The Skip Barber Member Program gives us the opportunity to thank and unite our alumni with great events, online training tools, and a host of other programs, creating a true value proposition,” said Chief Marketing Officer Dan DeMonte. “We believe it’s important to build this community and look forward to launching the program.”