PRI Prepares for 2024 Event

The PRI Show will take place Dec. 12-14 in Indianapolis. Held annually at the Indiana Convention Center & Lucas Oil Stadium, the PRI Show has been the connection point for those in the racing industry since 1988.

For over three decades, the PRI Show has played a pivotal role in uniting the global motorsports community under one roof, according to show officials. From manufacturers, retailers and race teams to track operators, sanctioning bodies, promoters and media, the event brings together thousands of stakeholders from across the world to fuel business growth and celebrate the passion of racing.

“The PRI Show is more than just an exhibition, more than just a trade show—it’s the pulse of the motorsports industry,” said Mike Good, PRI president. “Whether you’re involved in drag racing, sprints, stock cars, open wheel, or off-road, this event is where business gets done, relationships are built and the future of racing is shaped.”

The 2024 PRI Show will feature:

• Over 1,000 exhibitors across more than 1 million gross square feet of exhibit space.
• Exclusive educational sessions, offering insight on motorsports trends, marketing strategies, and technological advancements.
• Networking events to connect professionals from every corner of the industry.
• PRI SIM Racing Arena will spotlight 11 sim racing equipment makers and e-racing series.
• Grand Opening Breakfast starring motorsports and action sports icon Travis Pastrana and hosted by Ralph Sheheen will kick off the 2024 Show.
• PRI Podcast Studio offers top industry podcasters filming and broadcasting insights.
• Featured Products Showcase highlights the newest and most popular motorsports products.
• T.O.P.S. HQ (Track Operators, Promoters and Sanctions) presented by MyRacePass.com, offers a headquarters for track promoters, operators, and sanctioning body leadership and staff.

Several key racing organizations hold their events in conjunction with the show each year, including Women in Motorsports North America (WIMNA), Race Track Business Conference (RTBC), International Council of Motorsports Sciences (ICMS), the American Engine Rebuilder Association (AERA), and many others. This collective presence highlights the event’s role as the central hub for motorsports.

“The PRI Show is a must-attend event. It’s the only place you can interface directly with all the motorsports industry stakeholders where the focus is strictly on business,” said Chris Douglas, president and CEO of the Edelbrock Group. “Deals are made, experiences are shared, and businesses and products are created.”

All attendees will benefit from hands-on demonstrations, networking opportunities, and a deeper understanding of the motorsports industry’s future. With a focus on business development and innovation, the PRI Show ensures attendees leave with invaluable connections and insights that will fuel their success in the year ahead.

Attendance is open to PRI members, ensuring that this trade-only event remains focused on business growth and professional development. Attendees can look forward to exclusive product unveilings, expert panel discussions, and invaluable networking opportunities.

“The PRI Show continues to be the anchor event for the motorsports world, drawing participants from all sectors of the industry,” said Karin Davidson, PRI Show director. “Whether you’re looking to secure new business partnerships, learn about cutting-edge innovations, or simply connect with others, the 2024 PRI Show is the place to be.”