Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

UAW Expands Strike to Kentucky Ford Truck Plant

The United Auto Workers (UAW) union has expanded its strike to include Ford’s Kentucky truck plant, according to Reuters. According to the report, 8,700 workers at the plant are now on strike. The facility is Ford’s most profitable, generating $25 billion in annual sales, approximately a sixth of Ford’s global revenue. The move is a… Continue reading UAW Expands Strike to Kentucky Ford Truck Plant

SEMA Previews 2023 SEMA Show

SEMA has offered a preview of some of the events, features and experiences planned for the upcoming 2023 SEMA Show. In addition to product showcases, the event will include a variety of educational programs and presentations, exhibits highlight future trends, networking opportunities and more. “The SEMA Show is a must-attend event for anyone who wants… Continue reading SEMA Previews 2023 SEMA Show

Published
Categorized as News

Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show

Steer Smarts will reveal a Jeep Wrangler 4xe built in collaboration with Jeep and Mopar at the 2023 SEMA Show, the company announced. In teaming up with Steer Smarts, Jeep asked that they create a fun, exciting, and memorable vehicle that helps highlight the 4xe’s hybrid system, the company said. In addition to Jeep and… Continue reading Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show

Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship

Yokohama Tire has renewed its partnership with the United States Auto Club (USAC) as the official tire partner and presenting sponsor for the USAC-sanctioned Porsche Sprint Challenge North America and USA West by Yokohama for the 2024 season, the company announced. The company will mark its fourth consecutive season as a sponsor of the series.… Continue reading Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship

Red Line Oil to Back Krista Baldwin Racing’s Top Fuel Program

Red Line Oil has signed on to partner with Krista Baldwin Racing (KBR) and the owner-driver’s NHRA Top Fuel program, the team announced. “Red Line Oil is just the next step for the new phase for KBR,” said Krista Baldwin, owner of KBR and NHRA Top Fuel driver. “When we run the oil and lubricants… Continue reading Red Line Oil to Back Krista Baldwin Racing’s Top Fuel Program

VP Racing Extends Partnership With World Racing Group

VP Racing has agreed to a multi-year extension of its title of Official Fuel for the World Racing Group, organizer of the World of Outlaws and DIRTcar championships, the company announced. “We are ecstatic to build upon our relationship with World Racing Group (WRG),” said Chris Wall, Senior director of East Coast Race Fuel Sales… Continue reading VP Racing Extends Partnership With World Racing Group

ORACLE Lighting Previews SEMA Show Build

ORACLE Lighting will unveil its newest off-road lighting solutions and the company’s EMP-proof Stewart & Stevenson M1979 LMTV global expedition vehicle build at the 2023 SEMA Show, the company announced. Located in Booth No. 20555 in Central Hall, ORACLE Lighting will feature the company’s new VEGA Series off-road pod spotlights, Laser and LED Fog Light… Continue reading ORACLE Lighting Previews SEMA Show Build

2023 Battle of the Builders Application Deadline Nears

The 2023 SEMA Show Battle of the Builders will no longer accept entries after its Friday, Oct. 13 deadline, show organizers announced. To enter, a vehicle must be approved by the show committee to be on display at the SEMA Show and can be either a feature vehicle or a booth vehicle. Click here for… Continue reading 2023 Battle of the Builders Application Deadline Nears

TMI Products TRIM Awards Return for 2023 SEMA Show

TMI Products is bringing back its TRIM Awards for the 2023 SEMA Show, the company announced. The 2023 SEMA Show TRIM Awards aim to shine a spotlight on exceptional vehicle builds, focusing on the interiors of cars, trucks, SUVs, and wagons exhibited during the show at the Las Vegas Convention Center. The TRIM Awards were… Continue reading TMI Products TRIM Awards Return for 2023 SEMA Show

Galpin Motors Revives Annual Auto Show

Galpin Motors will host its annual auto show for the first time since 2019, the dealership group announced. Scheduled for on Sunday, Oct. 15, the 9th Annual Galpin Car Show will showcase nearly 1,000 cars across nine different categories. The event will highlight a variety of vehicles, ranging from modern supercars to classic hot rods,… Continue reading Galpin Motors Revives Annual Auto Show

PPG Invests $2M in Skilled Trade Career Programs

PPG and the PPG Foundation are investing $2 million through 2025 to support workforce development initiatives that provide training and opportunities for future skilled workers in manufacturing and coatings application, the company announced. The investment aims to introduce students to career paths within modern industry and provide educational opportunities to pursue fields such as advanced… Continue reading PPG Invests $2M in Skilled Trade Career Programs

SEMA Announces Annual Vehicle Award Finalists

SEMA has revealed the finalists for its annual vehicle awards, the organization announced. Voted on by SEMA Show exhibitors, the selected vehicles represent the best business opportunities for aftermarket manufacturers, according to SEMA. The winning vehicle in each category will be announced prior to the SEMA Show on Oct. 30, at the Las Vegas Convention… Continue reading SEMA Announces Annual Vehicle Award Finalists

WD-40 to Celebrate 70th Anniversary at SEMA Show

WD-40 Brand will be celebrating its 70th anniversary at the 2023 SEMA Show, the company announced. Visitors to the WD-40 Brand booth in the West Hall (No. 50091) will be able to explore the brand’s history and its product lineup, beyond the WD-40 Multi-Use Product invented 70 years ago, the company said. This includes the… Continue reading WD-40 to Celebrate 70th Anniversary at SEMA Show