Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

SEMA Hires New Industry Sales Director

The Specialty Equipment Market Association has hired Jeff Dahlin as an industry sales director to help oversee a portfolio of client accounts and create partnerships for the SEMA Show, Performance Racing Industry (PRI) Trade Show and their accompanying monthly publications and media channels. Staff member Brendan Gillespie was promoted to industry sales manager and Reham… Continue reading SEMA Hires New Industry Sales Director

MAHLE, FCA Strike Deal for Trouble-Free Data Usage

An agreement has been reached between MAHLE and FCA (Fiat Chrysler Automobiles), giving users trouble-free access to FCA’s servers and the ability to retrieve all necessary information for diagnostics and service, following FCA’s implementation of OBD interface security gateways. The deal means users of MAHLE’s diagnostic tools, such as TechPRO or Connex, will still have… Continue reading MAHLE, FCA Strike Deal for Trouble-Free Data Usage

Renegade Racing Fuels Hires Engine Builder Specialist

Renegade Racing Fuels and Lubricants has added Matt Rogers to their race fuel staff, the company announced. Rogers will serve in the newly created role of Engine Builder Specialist for Renegade. “Engine Builders are the backbone of the high performance industry so it was crucial for us to bring a professional on board to work… Continue reading Renegade Racing Fuels Hires Engine Builder Specialist

Doug Jackson Added to PFC Motorsports Sales Team

Performance brakes manufacturer PFC Brakes has added Doug Jackson to its motorsports department, the company announced. Jackson brings 30 years of experience to the job, as well as experience as a late model driver in Florida and North Carolina. “We look forward to improving and expanding our footprint in the motorsports world utilizing Doug’s firsthand… Continue reading Doug Jackson Added to PFC Motorsports Sales Team

SEMA CEO to Present The BIG Show Keynote Address

Keystone Automotive Operations has revealed that Chris Kersting, president and CEO of the Specialty Equipment Market Association (SEMA), will be presenting the Keynote Address to open The 2020 BIG Show at the Gaylord Texan Resort Hotel and Convention Center in Grapevine, Texas. As the CEO of the trade association dedicated to helping businesses involved with… Continue reading SEMA CEO to Present The BIG Show Keynote Address

PRI Show Appeals for 2020 Trade Show Speakers

PRI is currently accepting applications for speakers for its 2020 Trade Show, which is set to be held from Dec. 10-12 in Indianapolis, Indiana. The organization is seeking industry experts, veterans and speakers to share their ideas, technologies and expertise in presentations during the show. Proposals should reflect current trends, ideas and discoveries within the… Continue reading PRI Show Appeals for 2020 Trade Show Speakers

Victor Racing DRS Rear Wing Approved for U.S. Touring Car Championship Series

Victor Racing, producer of Smart Active Aero products and Drag Reduction System (DRS), has announced, in conjunction with the United States Touring Car Championship (USTCC), that its Smart Active Aero products have been approved for use in the upcoming 2020 racing season. Victor Racing’s Smart Active Aero Wings are standalone systems with built-in computers and… Continue reading Victor Racing DRS Rear Wing Approved for U.S. Touring Car Championship Series

Guthrie, Earnhardt Voted into Indianapolis Motor Speedway Hall of Fame

Driving legends Janet Guthrie and Dale Earnhardt comprise the 2020 inductee class of the Indianapolis Motor Speedway Hall of Fame, the Indianapolis Motor Speedway Museum has announced. The two drivers – who pushed forward the envelope in motorsports in very contrasting ways – will be honored at the 2020 IMS Hall of Fame Induction Ceremony… Continue reading Guthrie, Earnhardt Voted into Indianapolis Motor Speedway Hall of Fame

Garrett Celebrates International Day of Women and Girls in Science

Feb. 11 is the United Nations International Day of Women and Girls in Science, serving as a global day of awareness around the importance of gender equality in science-based fields. A higher representation of women in STEM careers means a larger, more enriched pool of talented people who can help solve the world’s most challenging… Continue reading Garrett Celebrates International Day of Women and Girls in Science

SEMA Scholarship, Loan Forgiveness Applications Due March 1

The deadline to apply for the SEMA Loan Forgiveness Program is quickly approaching. According to the organization, the deadline to apply for up to $5,000 to help pay off an outstanding student loan is March 1. Available exclusively to employees of SEMA member companies, those who possess a degree or certification from a college, university… Continue reading SEMA Scholarship, Loan Forgiveness Applications Due March 1

Turn 14 Distribution Adds MaxTrac Suspension to Line Card

Performance parts distributors Turn 14 Distribution has expanded its assortment of truck accessories products with the addition of MaxTrac Suspension’s selection of lift, leveling and lowering products to its line card. “MaxTrac Suspension makes products for domestic trucks, import trucks, and Jeeps, its brand recognition lies within the GM and RAM markets. The company is… Continue reading Turn 14 Distribution Adds MaxTrac Suspension to Line Card

Pirelli Introduces New Tire Development Simulator

Pirelli has introduced a new tire simulator at its research and development division in Milan, which the company says will reduce development time, as well as the number of physical prototypes needed to create a finished product. The new simulator aims to accelerate development cycles and testing, which will reduce lead times and lead to… Continue reading Pirelli Introduces New Tire Development Simulator