Historic Trans Am Series to Highlight Lime Rock Park Historic Festival

The Historic Trans Am series will return to the Lime Rock Park Historic Festival on Labor Day weekend (Sept. 2-5), event organizers announced. The Historic Trans Am Series celebrates the glory years of Trans Am, which launched in 1966 and zoomed to popularity as the championship witnessed all three major American manufacturers fielding factory efforts,… Continue reading Historic Trans Am Series to Highlight Lime Rock Park Historic Festival

Ziebart Executive Named to IFA Women’s Franchise Committee

Larisa Walega, vice president of marketing at Ziebart International Corporation, has been appointed vice chair of the International Franchise Association’s Women’s Franchise Committee, the company announced. Over the past 20 years of her career, Walega has spent more than half of that time in franchising. She started in account management roles at advertising agencies in… Continue reading Ziebart Executive Named to IFA Women’s Franchise Committee

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Quadratec Appoints New Senior Category Managers

Quadratec has promoted Howard Fullerton and Dan O’Connor to senior category manager positions, effective immediately, the company announced. The duo brings more than three decades of combined automotive industry experience in sales, purchasing and pricing, and offers proven results discovering and managing scores of vendors across the robust Quadratec catalog and digital product landscape, the company… Continue reading Quadratec Appoints New Senior Category Managers

eTool Developers Celebrates 20th Anniversary

Grand Rapids, Michigan-based eTool Developers recently celebrated its 20th anniversary as a provider of Internet-based software solutions for the automotive aftermarket, the company announced. Luanne Brown—a former member of the Specialty Equipment Market Association (SEMA) Board of Directors—founded eTool Developers in 2001 after attending her first SEMA Show in Las Vegas, Nevada, the company said.… Continue reading eTool Developers Celebrates 20th Anniversary

Upcoming Webinar to Cover Driver Behavior Trends

Hosted by the Auto Care Association, the virtual event will feature analysis of driving behavior at the national, state and local levels… An upcoming webinar hosted by the Auto Care Association (ACA) will analyze driving behavior at the national, state and local levels, the organization announced. Scheduled for March 16, the webinar will cover: Consumer… Continue reading Upcoming Webinar to Cover Driver Behavior Trends

Patrick Industries Acquires Rockford Fosgate

Patrick Industries has signed an agreement to acquire Arizona-based Rockford Corporation and its Rockford Fosgate brand, the companies announced. Rockford is the parent company of the Rockford Fosgate audio system brand, which primarily serves the powersports, marine and automotive markets and aftermarkets. Rockford’s full-year 2021 revenues were approximately $155 million, and the acquisition is expected to be immediately… Continue reading Patrick Industries Acquires Rockford Fosgate

KNIPEX Tools Launches New Website

KNIPEX Tools has introduced a new website for U.S. consumers, www.knipex-tools.com, which includes responsive web design, extensive product sorting and filtering capabilities and improved imagery, the company announced. The website now features a video library, careers page and frequently asked questions. Visitors can also access the new KNIPEX merchandising site which allows fans to purchase… Continue reading KNIPEX Tools Launches New Website

Toyota to Provide bZ4X Buyers with Free Fast Charger Access

Customers who purchase or lease a new 2023 Toyota bZ4X will get one year of unlimited complimentary charging at all EVgo-owned and operated public DC fast charging stations nationwide, the companies announced. . “The arrival of our all-electric bZ4X marks an important step in our commitment towards electrifying 70% of our fleet by 2030. We… Continue reading Toyota to Provide bZ4X Buyers with Free Fast Charger Access

How to Tell Stories from Your Shop

Chrome rear tail lights, bumper and exhaust of convertible turquoise vintage car. selective focus

Sharing stories about projects can help improve conversions and bring in more customers…