Quadratec Appoints New Senior Category Managers

Quadratec Appoints New Senior Category Managers | THE SHOP
Howard Fullerton and Dan O’Connor

Quadratec has promoted Howard Fullerton and Dan O’Connor to senior category manager positions, effective immediately, the company announced.

The duo brings more than three decades of combined automotive industry experience in sales, purchasing and pricing, and offers proven results discovering and managing scores of vendors across the robust Quadratec catalog and digital product landscape, the company said.

Fullerton and O’Connor will be responsible for the strategic direction and execution of the strategy and tactics for their respective categories. Additionally, they will coordinate the marketing efforts around those categories, Quadratec representatives said.

“As a company, we are continually pushing the boundaries of our product mix to offer our customers the very best selection at the very best prices,” said Quadratec director of category management Phil Rees. “Our senior category managers will play a huge role in this process, and Howard and Dan both display exemplary work ethics that emulate the Quadratec culture. We look forward to many years of their ongoing great contributions and helping to move the business forward.”

Fullerton joined Quadratec in 1997 and has extensive expertise in marketing, sales planning, pricing and vendor oversight. He most recently headed the company’s content management staff for five years before moving into a category management role.

“I’m excited to help usher our category management division into a new era, and I look forward to expanding the opportunities for our vendors to get their products in the hands of our customers,” Fullerton said.

O’Connor brings more than 11 years of inventory management and product experience to the senior category manager position, along with a deep understanding of marketing initiatives and building vendor relationships in an ever-changing digital environment, the company said. Prior to joining Quadratec in 2010, O’Connor was a senior associate and COO of Firecraft, Inc.

“I couldn’t be more thrilled to dig in and work closely with the category management staff we’ve assembled in order to help grow our company and serve our customers,” O’Connor said.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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