News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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OPTIMA Batteries Preps for the Baja 1000
OPTIMA Batteries' racers rally with plant employees in Arizona as they get ready for the start of the grueling racing…
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Jeep’s Badge of Honor Adventure Program Expands to Include 6 New Trail Challenges
A new Digital Trails offering & an enhanced interactive app experience allow enthusiasts to celebrate off-road achievements....
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Kia Bids Farewell to the Funky Soul After Successful 16-Year Run
The Soul attracted new customers by projecting the kind of individuality & optimism that appeals to drivers of all ages…
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Driven Distribution Group Acquires Quality Parts Warehouse
The 8,000-square-foot facility will strengthen DDG’s logistics network & extend its reach within the Dallas–Fort Worth market…
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The Wheel Group Gains New Investment Backing
New financial support will allow TWG to accelerate product development, expand dealer programs, increase marketing efforts & more…
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Westin Automotive Inc. Adds Unique Truck Accessories Under Its Umbrella
The acquisition will allow the company to offer a fully integrated lineup from truck steps to tonneau covers, cargo management…
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New Classic Muscle Parts Brand Launched by CJ Pony Parts
The new brand will focus on the production, distribution & sale of classic Chevy/GM performance & restoration parts…
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Meyer Distributing Announces the Winner of Its 2025 Q3 Sales Performance Award
Rick Gutierrez, senior sales account manager in Traditional Accessories, has been recognized for his outstanding product knowledge & superb customer…
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The Goodguys 35th FuelCurve.com Autumn Get-Together
The event will bring a weekend of fall cruising & racing to the Bay Area along with custom cars, trick…
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Holley Performance Brands at the 2025 SEMA Show
Holley will show off its portfolio of iconic brands through product demonstrations, unique builds, subject matter experts & influencers…
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LIQUI MOLY USA at AAPEX & the 2025 SEMA Show
In addition to showcasing its product range of automotive chemicals, the lubricant specialist will also premiere its new corporate identity…
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High Performance Expo Announces Its 2026 Advisory Council
A diverse group of aftermarket innovators, motorsports professionals & industry thought leaders will help shape the future of the automotive…
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Roland DGA to Cosponsor WrapsLIVE Competition & Showcase New Wide-Format Printer/Cutter
The three-day WrapsLIVE Competition at SEMA will feature some of the world’s top vehicle wrap specialists competing in a series…
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TVR Garage Opens First TVR Showroom in Las Vegas
In partnership with TheCarWiz, TVR Garage will display TVR vehicles in a freshly remodeled 15,000-square-foot showroom…
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Don Garlits To Receive Robert E. Petersen Lifetime Achievement Award
NHRA legend will accept the award at the SEMA Industry Honors, SEMA's annual celebration of industry excellence…