Overland Expo Under New Ownership
Overland Expo parent company Lodestone Events has been acquired by Emerald, producers of the Outdoor Retailer trade show, the company announced.
The two companies had previously announced a partnership to co-produce Outdoor Retailer’s Outdoor Adventure X, which will debut later this year at Snowbasin Resort in Huntsville, Utah.
According to a statement posted to the Overland Expo website, Lodestone Events staff will continue to organize and produce Overland Expo’s 2023 schedule.
“Overland Expo’s 2023 event series will look and feel just like last year with the same small staff of passionate and dedicated overlanders at Lodestone continuing to organize all four Overland Expo events and the brand’s digital properties going forward,” the statement said. “Emerald will continue to partner with the Overland Expo Foundation and is committed to ensuring Overland Expo has the strong, community-forward feel it always has.”
“Bringing the Overland Expo series of four premier events and Outdoor Adventure X together creates an expansive offering of consumer experiences not seen before in the outdoor community,” said Jeff Davis, group vice president, Emerald. “We look forward to the synergy these iconic gatherings bring to our collective events while creating even greater value for the entire outdoor ecosystem, from manufacturers to retailers and consumers. With the growing demand for outdoor experiences, we are excited to increase the opportunities for consumers to engage directly with their preferred products and brands, as well as discover new gear and opportunities to support their outdoor pursuits.”
“Overland is a growing market segment, recognized and valued by the outdoor industry at large” said Lindsay Hubley, managing partner of Lodestone Events. “Overlanders are naturally outdoor recreation enthusiasts and the convergence of these two communities has grown steadily in recent years.”
