Over 2,400 Brands Sign on to Exhibit at the 2024 SEMA Show

The show will greet hundreds of new sponsors for its 57th annual event...

The Specialty Equipment Market Association (SEMA) is preparing for more than 2,400 brands to exhibit at the 2024 SEMA Show, including hundreds of new companies revealing their products and services.

Over 2,400 Brands Sign on to Exhibit at the 2024 SEMA Show | THE SHOP

“The industry continues to innovate, creating new solutions to shape the future of automotive. In turn, this has fueled demand and increased sales, and the tremendous support for this year’s SEMA Show is a reflection of the growth and energy of the marketplace,” said SEMA Vice President of Events Tom Gattuso.

Among the more than 2,400 companies exhibiting at the Nov. 5-8 event in Las Vegas are iconic brands such as Flaming River, Katzkin, Kia, McLeod, Mopar/Stellantis, Snap-on, and Truck Hero.

“There are many line items in Katzkin’s marketing expenses, and nothing comes close to the investment to attend the SEMA Show every year, the returns far exceed the investment,” said Katzkin Creative Director Miles Hubbard.

Over 2,400 Brands Sign on to Exhibit at the 2024 SEMA Show | THE SHOP

Automaker Kia is returning to the SEMA Show after a brief hiatus. “Kia has been a fan of SEMA and the larger tuner community for many years,” said Kia Vice President of Marketing Russell Wager. “This event has provided the backdrop for many of our most iconic vehicle programs, including concept versions of Stinger, Forte, and Soul. We look forward to shaking things up and sharing ‘electrifying’ news once again in 2024.”

SEMA Show attendees represent the full spectrum of auto professionals – you’ll find media, manufacturers, buyers, retailers, exhibitors, detailers, fabricators, and more. This mix of tradition and experience, coupled with youthful enthusiasm and innovation, makes the SEMA show such an attractive place for brands like Simple Green,” said Simple Green Content Marketing Manager Selena Nutter. “This is an audience that is hungry for high-performance, innovative aftermarket products.”

SEMA Show attendees will experience new automotive aftermarket products at the New Products Showcase, the latest vehicle builds, and new activations and areas dedicated to future technology. Show goers can also participate in world-class education tracks and seminars, unique events, and SEMA Fest, a celebration of music and car culture.

Over 2,400 Brands Sign on to Exhibit at the 2024 SEMA Show | THE SHOP

Attendees are encouraged to register early to maximize their ROI; registration is only $40 for qualified attendees who register by June 28. 

Participants can make hotel reservations at guaranteed low rates exclusively for Show attendees through SEMA’s official hotel provider, onPeak.

“With the latest products, leading brands, immersive experiences, and thought leaders from every facet of the industry, this is a can’t miss event,” said SEMA Trade Show Director Andy Tompkins. “We’re dedicated to providing attendees with an unparalleled experience that will help their business and professional career grow.”

For information about the 2024 SEMA Show or to register, visit To view this year’s floorplan, log on to

Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.

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