Next Level Racing Becomes Cosworth’s Official Simulator Partner
The partnership will strengthen Cosworth’s esports & simulation strategy for events, training, demonstrations & promotional activations across the UK & U.S. markets…
High-performance engineering solutions company, Cosworth, announced a strategic partnership with racing simulator hardware company, Next Level Racing. The two-year agreement sees Next Level Racing become Cosworth’s Official Simulator Partner, providing high-end hardware support for Cosworth’s growing portfolio of sim racing and esports initiatives, company officials stated in a press release.
This partnership expands Cosworth’s presence in the world of simulation and esports, including the development of its own professional-grade CCW Mk2 sim steering wheel and a raft of upcoming innovations in next-gen driver interface technology.
Under the new partnership, Cosworth will integrate Next Level Racing’s sim racing products across its UK facilities and international live event activations, including technical demonstrations, driver familiarization sessions and engineering training. The collaboration also includes co-branded marketing campaigns, ambassador programs, product giveaways and affiliate sales opportunities across global markets.
Florian Kamelger, CEO of Cosworth, commented, “Simulation and esports are no longer niche—they’re fast becoming a core part of how drivers learn, how fans engage and how technologies are tested. By partnering with Next Level Racing, we’re not only equipping ourselves with world-class sim hardware, but we’re building a more complete, more credible proposition across the sim racing ecosystem. This partnership will bring tangible benefits to our customers, partners and the wider community.”
Next Level Racing Brings Reach & Credibility to Cosworth’s Simulation Program
With more than 600,000 social followers, a global affiliate retail presence, and official partnerships with the FIA, Ferrari, Ford, and iRacing, Next Level Racing brings considerable reach and credibility to Cosworth’s simulation program, noted the release. The brand’s hardware will be used for high-profile events such as Sim Racing Expo and PRI, as well as internally for training, demonstration and content creation.
Kam Khadem, chief marketing officer at Next Level Racing, said, “Cosworth is one of the most respected and iconic names in motorsport, with a legacy built on innovation, performance and trust. This new partnership with Cosworth allows us to showcase the capabilities of our simulator hardware in some of the most demanding and high-profile environments in the world. Together, we’re proud to collaborate and to create premium, highly immersive and data-driven simulation experiences that will inspire drivers, engineers and fans across the globe.”
Tom Brown, head of motorsport performance at Cosworth, added, “This partnership is about more than just kit—it’s about credibility. By collaborating with Next Level Racing, we’re adding another layer of authenticity and professionalism to our esports platform. Whether we’re working with elite esports teams, technical partners or new audiences, we want Cosworth to be recognized as a serious and capable player in this space.”
Cosworth Has a Long History in Global Motorsport
With over six decades of success in global motorsport, Cosworth’s pioneering technologies have powered champions across Formula One, endurance (such as the 24 Hours of Le Mans), rally and touring car racing. The company says that same legacy of performance and innovation now extends into the simulation space, where it is pairing real-world data insights with world-class hardware from partners like Next Level Racing to support the next generation of drivers, engineers and racing fans alike.
