Mothers Polish Returns as Battle of the Builders Sponsor

Mothers Polish is returning as the presenting sponsor of the 2023 SEMA Show Battle of the Builders, SEMA announced.

2023 will be the 10th anniversary of the first Battle of the Builders, an annual competition hosted at the SEMA Show to highlight custom car builders.

“Battle of the Builders embraces everything that makes the automotive aftermarket great–the passion, drive, determination and creativity that defines our industry. And at Mothers, we’re truly grateful to be so closely connected with this distinguished competition,” said Mothers Polish CEO Dennis Holloway.

“For the last decade, SEMA’s Battle of the Builders has provided vehicle builders a special platform to showcase their imagination, ingenuity and craftsmanship while also fueling the love for competition and pride of accomplishment,” said RJ de Vera, SEMA vice president of marketing. “SEMA Show exhibitors are tremendously selective with the vehicles they choose to showcase their products, capture attention and drive traffic to their booths. BOTB not only offers an additional avenue for further exposure by featuring the top builders and brands that exhibit at the SEMA Show but also provides a chance for top builders from different genres to learn from each other building meaningful connections as they judge each other’s builds in the final round.”

Builders can sign up to compete in the annual SEMA Show contest until Oct. 13.

Click here for more information.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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