Monterey Motorsports Festival Adds Raffaello Porro

The Monterey Motorsports Festival announces the addition of Raffaello Porro to its team, just two weeks after his departure from Concorso Italiano was made public.

Porro steps into the role of marketing and communications director, bringing with him a wealth of experience in the creation and promotion of cultural and entertainment events. Residing near Modena, Italy, his expertise spans exotic and luxury automobiles.

A graduate in Modern Literature, Porro embarked on his career at Fiat in 1991, later joining Lamborghini as communications director. Since 2014, he has offered his skills as an independent strategic advisor to industries including automotive, sailing, aerospace, biotech, and the performing arts.

Porro’s decade-long tenure as co-organizer and ambassador for Concorso Italiano underscores his substantial contributions to the automotive community, the company stated.

“Launching this event last year, our aim was to introduce an exhilarating element to Monterey Car Week. With ambitious plans for our second edition on Aug. 17, we rely on a strong, inventive team—now further bolstered by Raffaello’s involvement. His respected organizing and public relations expertise will be invaluable, particularly outside the U.S.,” said Paolo Manca, founder and CEO of the Monterey Motorsports Festival.

Porro expressed his enthusiasm, stating, “Joining this team is an honor, and I’m grateful to Paolo Manca for his confidence in me. The Monterey Motorsports Festival breaks new ground with its innovative spirit. We invite all attendees to experience the fresh and exciting offerings at the Monterey County Fairgrounds & Events Center this year.”

Scheduled during Car Week 2024, the Monterey Motorsports Festival in Monterey, California, will showcase an array of classic and modern vehicles, including rare and exotic models from across the globe, complemented by unique aviation highlights.

Attendees will have the opportunity to explore a broad spectrum of automotive marvels, from the latest offerings by leading manufacturers to vintage treasures dating back to the early 1900s. The festival will feature a diverse range of vehicles, ensuring something for every interest.

The Monterey Motorsports Festival goes beyond static displays, offering interactive activities such as racing simulators, vehicle wrap demos, off-road exhibits, live entertainment, and a variety of food and drink options, making it an essential destination for anyone passionate about the automotive world.

Open from 2-10 p.m., the event extends into the evening with MMF Under the Lights featuring nighttime viewing, live performances, dance groups, food courts and outdoor bars creating a vibrant atmosphere well past sunset.

Throughout the day, guests can engage with a wide array of industry representatives, from car manufacturers and dealers to custom shop owners and technology experts, gaining insights into the automotive world through interviews and panels.

The festival also offers a range of activities suitable for all ages, including simulators, video games, live installations, and interactive areas inspired by motorsports, ensuring an engaging experience for both adults and children.

Committed to giving back, the Monterey Motorsports Festival dedicates a portion of its proceeds to local charitable organizations, emphasizing its philanthropic spirit.

Held at the Monterey County Fairgrounds & Events Center, this 22-acre venue provides easy access, ample parking, and a flexible layout to accommodate the diverse needs of exhibitors and guests, making it an ideal location for an event of this scale, including test drives for clients and journalists.