MidwayPlus Releases Digital Business Hub 2.0

MidwayPlus has announced the launch of its version 2.0, an evolution of the brand’s comprehensive digital business hub. This update introduces B2C functionality, enabling brands to connect directly with consumers and expand their market reach while managing operations seamlessly.

As a digital business hub, MidwayPlus empowers brands to manage their entire ecosystem within one powerful platform. With the launch of version 2.0, brands can now integrate consumer sales alongside their B2B operations, enhancing flexibility and fostering deeper, more meaningful relationships with buyers. This expansion positions brands to create exceptional shopping experiences that build loyalty and drive growth.

Key highlights of MidwayPlus version 2.0:

• Enhanced ERP Integration: New integrations with Zoho and CIN7, adding to the existing lineup with NetSuite, QuickBooks, ACCTIVATE and a Universal REST API.
• Advanced B2C Capabilities: Launch customizable, consumer-friendly storefronts with ease.
• Real-Time Management and Automation: Automate stock updates, order processing, shipping quotes, stock checks and tax calculations to save time.
• Comprehensive Marketing Tools: Integrated SEO and social media features to boost visibility and reach.
• Integrated Logistics: Access to the major carrier partner program for competitive shipping rates and seamless live quotes, supported by multiple APIs.
• Fast Brand Launch: Get new brands operational in as fast as 90 days, accelerating market entry.
• SEMA Data Ready: Ensure seamless product data management with ACES and PIES capabilities tailored for the automotive industry.

The introduction of B2C functionality brings an impactful new dimension to MidwayPlus, allowing brands to unify their customer engagement strategies and maximize their control. Integrated directly with ERP systems, this capability helps brands create consistent, high-quality interactions that keep customers coming back. 

“Our platform’s journey to Version 2.0 represents our steadfast commitment to innovation. I am proud to solidify MidwayPlus as a Digital Business Hub—a space where brands can manage comprehensive operations and engage directly with consumers. This evolution brings new opportunities for brands and their buyers to thrive in an ever-changing market,” said Brian Lounsberry, CEO of MidwayPlus.