MidwayPlus App Store Gives Aftermarket Brands Access to Growth-Ready Tools
The MidwayPlus App Store is designed to deliver prebuilt solutions for sales management, upselling, shipping, reporting, B2C checkout & sales acceleration…
MidwayPlus, a commerce and operations platform purpose-built for aftermarket automotive brands, has announced its MidwayPlus App Store. According to MidwayPlus, aftermarket brands often rely on scattered tools that slow down sales and create extra work. The MidwayPlus App Store is designed to change that, delivering prebuilt solutions for sales management, upselling, shipping, reporting, B2C checkout and sales acceleration—all from one secure, connected platform, company officials stated in a press release.
For aftermarket manufacturers, expanding capabilities often means investing in custom tech or adding staff. The MidwayPlus App Store aims to rewrite that equation by enabling brands to quickly deploy new operational tools, often without code, downtime or disrupting existing channels.
Capabilities of the MidwayPlus App Store
At Launch, MidwayPlus says that brands can activate:
- ERP & Data Sync – Real-time connections to Cin7, NetSuite, QuickBooks, Fulcrum, and Zoho for instant order, inventory and customer updates.
- Shipping & Fulfillment – Integrated FedEx, UPS, USPS, R&L and ShipStation with live freight quotes and after-hours logic.
- Payment & Compliance – ACH-enabled terms, credit card fee recovery options and sales tax handling reports.
- Sales & Buyer Engagement – Affiliate tracking, upsell automation and customer search data insights.
“All of these capabilities are built into one connected ecosystem,” said Brian Lounsberry, CEO of MidwayPlus. “Brands can turn them on when they need them, scale without extra headcount, and keep their entire channel running efficiently.”
MidwayPlus App Store Built for Expansion, Backed by Operators
The MidwayPlus App Store is designed for speed, scale and security, enabling rapid deployment and self-service activation by internal teams, noted the press release. Third-party developer access is available for select partners interested in building for the MidwayPlus ecosystem. To request access, email info@midwayplus.com to schedule a meeting.
