Michelin Announces Theme for Michelin Challenge Design Program
Michelin North America will celebrate its 20th global design competition, Michelin Challenge Design, in 2020 by linking the past to the future of sustainable mobility. The 2020 Michelin Challenge Design Theme – Upcycle – will challenge the entrants to take inspiration from previously recognized works over the past two decades.
“The world is pursuing a circular economy, which does more with less by using fewer resources and raw materials in the production of solutions for the societal, environmental and economic challenges of our time,” said Nicholas Mailhiot, chairman of Michelin Challenge Design.
To recognize the role of design in sustainable mobility, artists, designers, engineers, architects, urban planners, futurists or teams are invited to take inspiration from one or more of 300 previously recognized Michelin Challenge Design entries.
Entrants will visually communicate how their repurposed Upcycle design increases societal, environmental or economic value.
Three winners will be honored at a private reception during the Movin’On Summit, June 3-5, 2020, in Montreal, where their winning entries will be displayed and design portfolios reviewed by Michelin Challenge Design jurors and top designers from the auto industry.
Through the first 19 challenges, Michelin has received more than 14,000 entries from 134 countries.
“The growth and success of the Michelin Challenge Design program is due to the relevant themes and the continued support of the global design community, our jurors, Michelin, and the Movin’On Summit,” said Ben Ebel, user experience design for Michelin North America and former chairman of Michelin Challenge Design.