Mecum Auctions Joins Forces With ESPN+
The new multiyear media rights agreement will allow Mecum to reach a much wider audience…
Mecum Auctions, home of The World’s Largest Collector Car Auction, has announced a multiyear agreement with ESPN for live streaming of Mecum events on ESPN+, the world’s No. 1 sports streaming platform.
As a destination for all things sports, ESPN+ is not known as a typical car platform. Mecum says this strategic agreement will enable it to connect with a wider audience of viewers, broadening the car enthusiasts’ community while bringing Mecum’s audience to the popular streaming platform.
Mecum Auctions will make its ESPN+ debut March 20-22 at the Mecum Glendale auction in Glendale, Arizona. Each of the three days will feature six hours of auction coverage on ESPN+. All 11 Mecum events will be streamed live on ESPN+ for more than 180 hours of programming.
“With live entertainment, competitive bidding and the thrill of high-energy auction action all serving as key components of Mecum’s formula for success, we’ve always known that our auctions appeal to people in a similar fashion as many major sporting events,” said Dave Magers, CEO of Mecum Auctions, “With that in mind, expanding our reach to ESPN+ is an exceptional opportunity to grow our fan and customer base to people who are already of like mind and ready to welcome a new interest and hobby into their lives.”
