Martin & Company Names New Traffic and Communications Manager

Martin & Company (M&C), a marketing solutions firm specializing in national automotive aftermarket brand building, has announced the addition of Dani Boudreau as traffic and communications manager.

Prior to her new position, Boudreau served in numerous communication management roles in the wedding industry, logistics and the Tennessee state park system. With a BA degree in Public Relations from Austin Peay University, Boudreau is highly skilled in the areas of event planning, social media strategy, campaign planning, written and verbal communication, crisis management and creative production. As traffic and communications manager, she will be responsible for ensuring all projects are completed according to budget and the client’s timetable and will assist in internal and external communications.

Zan Martin, Martin & Company president and CEO says, “In reviewing candidates for this important position I was very impressed with her creative production, writing and communication skills. As a well-known and highly visible marketing firm in the automotive aftermarket, I am very proud of the reputation we have earned over the course of our nearly 30 years in the industry helping small, medium size and large companies grow their businesses. For anyone I bring onboard as part of our team, it is a careful decision to only hire someone that will not only be qualified, but will excel at all levels. Dani received glowing accolades from both former employers and coworkers alike. However, it was her infectious personality, interpersonal skills and attention to detail that was the tipping point for this decision. In a very short time, Dani has not only met, but exceeded my expectations and we look forward to her contribution to our agency.”