LINE-X Doesn’t Need NHL Goalie to Protect Garage Doors, Employs One Anyway

LINE-X has teamed up with NHL All-Star goalie Mike Smith to demonstrate how its coatings can go #OutsideTheBedliner by protecting garage doors from rain, snow, dust, dents-and even hockey pucks.

The new video-released last week in Canada and the United States-pokes fun at the lengths a family goes to so their son can practice hockey in the driveway without damaging the garage door-including hiring all-star goalie Mike Smith to block pucks.

“As a pro goalie, I know the damage a puck can do to a person and a lot of different surfaces, including garage doors,” Smith said. “We had some of the same problems growing up so when I found out that LINE-X provides protection against snow, rain, wind and even a hard slap shot, I was excited to be involved with this humorous campaign.”

“We know our Canadian customers take hockey very seriously, and we’d never want to let a little snow, sleet, rain or debris to get in the way of kid’s enjoyment of the nation’s favorite pastime,” said Dennis Weese, president of LINE-X. “Our protective coatings started in the automotive industry, but have since become a group of very diverse products that provide some of the best protection to just about any surface, including garage doors.”

The LINE-X VS HOCKEY PUCK campaign is being promoted across Canada via TV commercials, print ads, radio, digital web banners, social media, bus stop ads and more to raise awareness of LINE-X’s use as protection for garage doors and other surfaces.

For more information, call 310-374-6177 or contact

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